Marketing and Business Development

The Marketing and Business Development Assistant will help in our digital transformation, overseeing our digital properties such as our corporate web site, blogs, and microsites. He/she will also optimize the performance and conversion of these properties through reporting and analytics, search engine optimization, and A/B testing. You will also find new avenues to reach out to customers and close deals for software projects.

Your Responsibilities:

Help and learn to manage our corporate Web presence, coordinating closely with Product Marketing, Communications, Marketing Operations and other internal stakeholders

Act as the content owner for the corporate site ensuring that our story, offerings, and vision are communicated with a consistent message, value proposition, and voice

Operate as a hands-on contributor as needed, with a focus on content development, copywriting, editing, and publishing new/revised materials

Improve the usability, design, content, and conversion on the company website

Collaborate closely with Marketing leadership to evolve and optimize our digital marketing goals, strategies, and tactics

Learn to manage and direct our digital marketing activities, including SEO, SEM, and digital advertising

Develop and maintain a digital marketing dashboard to report key metrics of digital performance through conversion to Leads and Sales Opportunities

Help the technical leaders prepare proposals for the projects