Performance Marketing Internship

Responsibilities:

• Plan, launch, and manage Google Ads campaigns (Search, Shopping, Performance Max) with a focus on driving sales and reducing cost per conversion on sahii.in
• Monitor and optimise campaigns daily — bids, budgets, keywords, ad copy, audience targeting, and landing page alignment
• Own SEO execution end-to-end: on-page optimisation, technical audits, keyword research, content briefs, and fixing crawl/indexing issues
• Optimise the website for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) so sahii.in appears in AI-generated search results across Google SGE, Perplexity, and ChatGPT
• Set up and maintain conversion tracking via Google Tag Manager and GA4; build reports that connect ad spend directly to revenue
• Identify and fix conversion bottlenecks on the website — work with the dev/content team to improve product pages, category pages, and checkout flow
• Conduct regular competitor and keyword gap analysis to find growth opportunities in both paid and organic channels
• Collaborate with the dev and content team to ensure SEO, performance, and CRO recommendations are implemented correctly and on time
• Stay on top of Google algorithm updates, ad policy changes, and shifts in AI-driven search behaviour and bring recommendations proactively

Requirements:

• 6+ months of hands-on experience managing Google Ads accounts — not just learning, actual live campaigns with real budgets
• Demonstrable SEO experience with results to show: traffic growth, ranking improvements, or technical fixes that moved the needle
• Working knowledge of GEO and AEO — you understand how AI search engines surface content and know how to optimise for them
• Proficiency with Google Ads Manager, Google Search Console, GA4, and Google Tag Manager
• Familiarity with SEO tools such as Ahrefs, SEMrush, or Screaming Frog
• Strong analytical mindset — you read data, form hypotheses, and act on them, not just report numbers
• Ability to write clear, conversion-focused ad copy and meta content
• Comfortable working remotely and collaborating async with a dev and content team
• Self-driven with strong ownership — you flag problems early, propose solutions, and follow through
• A portfolio, case study, or live example of work you've done is mandatory — candidates without proof of work will not be shortlisted