Chief Meme Officer

Saathi is hiring for the role of Chief Meme Officer!

About the Company:

Saathi.app (https://www.linkedin.com/company/saathiapp) is a new-age startup by IIT Bombay graduates who have experience of 8+ years in Consulting, Finance, and Product roles around the globe. Saathi is on a mission to revolutionize the travel industry by making adventures affordable and accessible to everyone. Our app serves as the ultimate travel companion, designed to empower the explorers of today and tomorrow. We're a team of dreamers, innovators, and globe-trotters, creating solutions that resonate with Gen Z and Gen Y travellers worldwide.

Responsibilities of the Candidate:

• Develop and execute a comprehensive meme strategy to promote Saathi's brand and products across social media platforms.
• Stay up-to-date on the latest meme trends and create original, engaging content that resonates with Saathi's target audience.
• Collaborate with the marketing team to develop and implement integrated marketing campaigns that leverage memes effectively.
• Analyze meme performance and track key metrics to measure the success of the meme strategy.
• Identify and partner with meme creators and influencers to amplify Saathi's reach and engagement.
• Stay informed about the latest social media algorithms and adapt the meme strategy accordingly.
• Foster a positive and inclusive online community around Saathi through humour and engagement.

Requirements:

• Proven experience in social media marketing, with a strong understanding of meme culture and trends
• Excellent written and verbal communication skills, with the ability to create compelling and humorous content
• A deep understanding of Saathi's brand, values, and target audience
• Strong analytical skills and the ability to track and measure the success of marketing campaigns
• Experience working with social media influencers and creators
• A passion for memes and a keen eye for identifying viral potential
• Ability to work independently and manage multiple projects simultaneously
• Bonus Points:
  • Experience in graphic design or video editing
  • Familiarity with social media analytics tools
  • A strong understanding of SEO and content marketing principles
  • A proven track record of success in creating and executing successful meme campaigns

Benefits:

• Competitive salary and benefits package
• Opportunity to work with a passionate and innovative team
• A chance to make a real impact on Saathi's brand and marketing efforts
• The freedom to be creative and express yourself through memes