Cold Email Specialist

Ikigai is hiring for the role of Cold Email Specialist!

Responsibilities of the Candidate:

• Campaign Development:
• Develop and execute cold email outreach strategies to meet business objectives.
• Identify target audiences and segment email lists for personalized campaigns.
• Conduct market research to understand customer needs and preferences.
• Content Creation:
• Write compelling and personalized cold email copies that captures attention and drives engagement.
• Create email templates and sequences tailored to different stages of the sales funnel.
• Automation & Tools:
• Utilize cold email marketing tools to automate and manage cold email campaigns.
• Monitor and optimize email deliverability and open rates.
• Implement A/B testing to continuously improve email performance.
• Analysis & Reporting:
• Track and analyze key cold email marketing metrics, including open rates, click-through rates, and conversion rates.
• Generate regular reports to assess the effectiveness of email campaigns.
• Provide insights and recommendations for improving cold outreach strategies.
• Collaboration:
• Work closely with sales and marketing teams to align email campaigns with overall marketing goals.
• Collaborate with the marketing and sales teams to maintain consistency and alignment across all outreach channels

Requirements:

• Have a customer-focused mindset.
• Have experience with cold outreach, preferably in a SaaS environment.
• Have a deep understanding of the technical aspects of email outreach and deliverability.
• Believe in and demonstrate craftsmanship.
• Be genuinely interested in doing impactful work.
• Be detail-oriented, organized, and great at oral and written communication.
• Be self-motivated and comfortable with responsibility.
• Have high standards of ethics and quality.
• Be a continuous learner.
• Be growth-minded.
• Have proven experience in cold email marketing, lead generation, or a related field.
• Have proficiency with cold email marketing platforms (e.g.,Saleshandy, Smarlead.ai , Instantly).
• Possess an analytical mindset with the ability to interpret data and make data-driven decisions.
• Have strong organizational skills and attention to detail.
• Be able to work independently and as part of a team.