Customer Service Specialist

The Coca-Cola Company is a total beverage company, offering over 500 brands with 4300+ products in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, their portfolio has some of the world’s most valuable beverage brands, such as Dasani waters, AdeS soy-based beverages, Ayataka green tea, Del Valle juices and nectars, Fanta, Georgia coffee, etc. Since 1886, they have been constantly transforming their product portfolio, from reducing sugar in their drinks to bringing innovative new products to market. They are also working to reduce environmental impact by replenishing water and promoting recycling. With overall 225 bottling partners worldwide, they employ more than 700,000 people in order to bring economic opportunity to local communities worldwide. They aim to achieve sustainable business by reducing sugar in their beverages, creating a world without waste, reducing the consumption of water and giving it back to the community that serves it.

Organization Structure:

The Company has a head office or corporate segment that is responsible for giving the Company an overall direction and providing support to the regional structure. Key strategies and major decisions at The Coca-Cola Company are made by an Executive Committee of 12 Company Officers.

Product Portfolio:

• Brands:
  1. Coca-Cola
  2. Diet Coke
  3. Coca-Cola Zero Sugar
  4. Sprite
  5. Fanta
  6. Mello Yello
  7. Surge
  8. Powerade
  9. glacéau Vitaminwater
  10. Dasani
  11. glacéau SmartWater
  12. Honest Tea
  13. Gold Peak
  14. Zico
  15. Simply Beverages
  16. Minute Maid
  17. Odwalla
  18. fairlife
  19. Del Valle
  20. Ciel
  21. Georgia
  22. Costa Coffee
      

Subsidiaries: 

The Coca-Cola Company has more than 40 subsidiaries, few are mentioned below:

1. Minute Maid
2. Costa Coffee
3. Energy Brands
4. Coca-Cola (Japan) Company, Limited
5. Odwalla
6. Simply Orange Juice Company
7. Barq's
8. Honest Tea
9. Coca-Cola India
10. Chi Limited

Coca-Cola India:

The Coca-Cola system in India is comprised of Coca-Cola India Private Limited (CCIPL), The Coca-Cola Company (TCCC)- the concentrate manufacturing entity and 15 authorized bottlers, which are responsible for the production of ready-to-drink also non-alcoholic beverages under the Trademarks of TCCC, their sale and distribution in the territory of India. The system also comprises of the Indian branch office of Coca-Cola India Inc. which provides guidance in relation to the development of business in India.

Mergers and Acquisitions:

• On December 30, 1960, The Coca-Cola Company took a giant leap in becoming a total beverage company. That's the date the company completed the acquisition of The Minute Maid Company. This purchase was a watershed event for Coca-Cola. Suddenly, a company that had sold a single product in a single package at a single price for years had taken the first steps toward becoming the leading nonalcoholic beverage company in the world.
• In January 1982, The Coca-Cola Company acquired Columbia Pictures Entertainment. The beverage maker acquired the movie maker for cash and stock in a deal that Wall Street analysts value at more than $800 million.
• In 2007, The Coca-Cola Company acquired Energy Brands Inc. (glaceau), maker of Vitaminwater and SmartWater. This acquisition amounting to $4.1 billion in cash, provides The Coca-Cola Company with a strong platform to grow its active lifestyle beverages. They welcomed Vitaminwater, the icon of active lifestyles, to Coca-Cola, the ultimate and enduring icon of refreshment.
• In May 2007, The Coca-Cola Company acquired Fuze Beverages to add more energy drinks, tea, and juice in an effort to catch up with PepsiCo. According to Coca-Cola, Fuze beverages are among the fastest-growing brands in the categories in which they compete. According to industry estimates, the purchase price for Fuze could have ranged between $225-250 million, however, the actual details of financials were not disclosed.
• In August 2018, The Coca-Cola Company acquired the global operations of Costa Coffee, which helps them to get into hot beverages. This was the company's biggest acquisition in eight years and a push into the fiercely competitive java market. The deal was worth £3.9 billion.
• In September 2018, The Coca-Cola Company acquired Tropico. Founded in 1982, Tropico, a flagship brand in the non-alcoholic beverage category and products available in cans and PET bottles. This acquisition allowed a step further in the direction, allowing the company to better meet the expectations of French consumers.
• In September 2018, The Coca-Cola Company acquired MOJO Beverages. The deal allowed Coca-Cola to add Mojo brands to its portfolio of 165 products and 25 brands across Australia. The value of the acquisition was not revealed.

News and Facts:

• 14 January 2020: The Coca-Cola Company Announces Retirement of Ronald W. Allen from the Board of Directors.
• 08 August 2019: The Coca-Cola Company to Participate in the Barclays Global Consumer Staples Conference.
• Launched more than 500 new products globally in 2016. That’s more than one a day!
• 425,000 tons of sugar removed on an annualized basis through innovation such as new recipes and smaller package sizes in 2017/2018.
• By the end of 2018, RAIN, the Replenish Africa Initiative of The Coca-Cola Foundation, had provided safe drinking water to more than 2.8 million people in Africa and supported water, sanitation, and hygiene (WASH) programs in more than 2,000 communities across 41 African countries.
• The goal is to reduce the carbon footprint of "the drink in your hand” by 25% by 2020 against a 2010 baseline.
• Coca-Cola reclaimed the title as Most Effective Brand Marketer in Effie Index- Coca-Cola returned to the top of Effie’s Most Effective Brand rankings, unseating its primary competitor after a year in second place.
• The Coca-Cola teamed up with WWF to Spur Private Sector Collaboration and Action in order to Fight Against Plastic Waste.

Initiatives and Campaigns:

• #CocaColaRenew: Coca-Cola Renew is a storytelling initiative, called to reintroduce the company in the United States as more than the maker of the world’s best-known beverage, but also a business that is dedicated to strengthening and refreshing local communities. Beyond the bins is one of the chapters of Coca-Cola Renew. (https://www.youtube.com/watch?v=Z0JlPoskWbo)
• #CokeJourney: Coca-Cola Journey was launched in November 2012. A dynamic digital magazine and social media-powered hub of The Coca-Cola Company's built to deliver insightful, relevant and share-worthy storytelling content expected from Coke by its fans.
• Coca-Cola launched "A Coke For Everyone", is the New Ad Campaign During the Big Game- The “One Brand” approach, which debuted in 2016, is a global marketing strategy that shares the equity of the Coca Cola brand across all Coca-Cola Trademarked products.
• “Taste the Feeling” was launched in 2016 and the initiative emphasizes on the refreshment, tastiness, upliftment and personal connections that are all part of enjoying an ice‑cold Coca‑Cola. They are letting consumers know that they can enjoy Coca‑Cola with calories, fewer calories or no calories and with or without caffeine with this campaign and their broader “one brand” strategy.

Corporate Social Responsibility:

A part of the commitment, CSR is there to establish sustainable communities at Coca-Cola. They give back at least 1% of the Company’s operating income annually to various programs, initiatives, and causes. In 2014 alone, they gave back $126 million, or 1.3% of their operating income, which was invested in active and healthy living initiatives, water stewardship programs, education, women’s empowerment, humanitarian and disaster relief programs, to name a few.

Out of multiple CSR activities of The Coca-Cola Company in India, few have been mentioned here:

• CCIPL’s contribution is to ensure Environmental Sustainability: Coca-Cola India Foundation: Water Sustainability and Solar Energy Projects to be undertaken by the wholly-owned subsidiary, Coca-Cola India Foundation.
• Employment and livelihood enhancing vocation skills for differently-abled people: The "VEER" campaign by CCIPL in partnership with CNN IBN and the Being Human Foundation along with American India Foundation (AIF), aims at reaching out to the differently-abled people across India and giving them a voice and an opportunity to fulfill their own ambition and for enhancement of their livelihood.
• Employment enhancing vocation skills: ‘Parivartan’ training program for retailers: ‘Parivartan’ is a training program conducted by CCIPL for retailers (including women retailers), aimed at and focused on enhancing vocation skills.
• Promotion of Education: ‘Support My School’ (“SMS”) campaign, aimed at revitalizing schools by providing them with adequate sanitation and basic amenities like toilets and other facilities, especially for the girl child.