Demand Generation Manager

FICO is hiring for the role of Demand Generation Manager!

Responsibilities of the Candidate:

• Plan, manage and execute marketing activities within budgetary guidelines and deadlines.
• Work with partners to develop joint marketing plans based on market trends and competitors.
• Maintain positive and productive relationship with Partner Account Managers, Regional Partner Directors, Inside Sales, Partner Success Manager and Marketing teams.
• Support partner events and manage partner marketing communications.
• Manage global partner program to achieve revenue goals.
• Provide support in developing partner marketing strategies and campaigns.
• Evaluate the marketing performance of partners and recommend improvements.

Requirements:

• Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline.
• Proven track record of developing world class marketing initiatives in a high growth environment.
• Maturity and skill in collaborating with senior executives, partners, and sales teams to align on goals and work through business challenges.
• Creative skills in both communications and problem solving.
• Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment.
• Knowledge and experience in building demand marketing plans.
• Be able to plan, execute and track results for any marketing activity.
• Experienced with SFDC and Pardot.
• Strategic and results oriented.
• Independent and resourceful person
• Extensive marketing/Partner marketing experience. 
• Experience working with/for GSIs and Financial Services Processors
• Good understanding of social media & digital marketing.
• B2B SaaS experience.
• Excellent written and verbal communication skills and strong attention to detail.