Digital Marketing Analyst

ERM is hiring for the role of Digital Marketing Analyst!

Responsibilities of the Candidate:

• Responsible for performing analyses and preparation of forecasts and recommendations in the areas of customer preferences, sales coverage, market penetration, market practices and sales trends.
• Responsible for researching market conditions to determine potential sales of ERM products and services.
• Identifies new business opportunities and inputs into the creation of appropriate business plans.
• Identifies new market opportunities (i.e., products/services, technologies, markets).
• Responsible for external market and competitor analysis, provide recommendations around new products and services to launch for ERM to remain competitive.

Requirements:

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 2-4 years of experience in a marketing analytics or lead generation role.
• Experience working closely with sales teams to align lead generation efforts with sales objectives.
• Experience in lead scoring, lead nurturing, and funnel management.
• Knowledge of digital marketing strategies, including SEO, paid media, and social media marketing.
• Proficiency in reporting tools and dashboards (e.g., Google Analytics, Tableau, etc.) as well as CRM systems, particularly Salesforce.
• Experience with marketing automation platforms (Pardot / MCAE or Hubspot) and CRM tools (Salesforce) is highly preferred.
• Familiarity with email marketing, digital marketing tactics, and campaign tracking.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects.