Digital Marketing Executive

Certcube Labs is hiring for the role of Digital Marketing Executive!

Responsibilities of the Candidate:

• Develop and execute organic lead generation strategies to acquire high-quality leads for our IT services.
• Develop and execute advertising campaigns across well-known search engines and social media platforms.
• Conduct information technology centric email marketing campaigns for the enterprise business scalability.
• Research, Create and daily maintain classifieds and backlinking process for the global presence.
• Creating graphically appealing social media posting content with tools like Canva , Adobe photoshop, latest AI design tools etc. 
• Conduct market research and competitor analysis to identify opportunities and trends in the digital marketing landscape.
• Work with the marketing team to develop & implement multiple campaigns and  unique SEO techniques for the effective ROI.
• Create, assist, suggest, curate, and optimize SEO opportunities as per user experience and global audience with respect to the organisation services.
• Identify the latest technologies and Assist in the development of marketing strategies and budgeting.
• Maintain the workflow with the various tools like Ubersuggest , Bing webmaster, Baydu webmaster, Meta and google platform toolkits.
• Monitor and analyze key performance metrics, including website traffic, content analysis, advertising and social media ROI to measure the success of marketing initiatives.
• Stay up-to-date with industry trends and emerging digital marketing technologies.
• Stay informed about changes in digital marketing regulations and best practices to ensure compliance.

Requirements:

• Bachelor’s degree in Computer Science , Marketing, Business, or a related field.
• Minimum 1 years of proven experience in digital marketing.
• Any digital marketing vendor neutral certification 
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Bing Web Master, Facebook Business Manager, Ubersuggest, Canva, Adobe Photoshop, Video editing tools, and Mass email services.
• Ability to create, design, and write information technology-centric content.
• Strong understanding of SEO core principles and technical aspects.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.