Digital Marketing Executive

Job Role & Responsibilities:

• Assist in the creation, implementation, and monitoring of digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, etc.).
• Manage social media campaigns, including planning, execution, and reporting.
• Create engaging content for social media and other digital channels to boost brand awareness.
• Conduct basic SEO tasks including keyword research, on-page optimization, and content optimization.
• Support email marketing campaigns and CRM activities.
• Use AI tools like ChatGPT to create content, captions, and marketing copy.
• Perform basic designing tasks using tools like Canva for posts, banners, and creatives.
• Analyze performance metrics and generate simple reports to track campaign effectiveness.
• Stay updated with the latest trends and best practices in digital marketing.
• Collaborate with the team to brainstorm and execute marketing strategies.

Key Skills:

• Basic understanding of digital marketing concepts (SEO, SEM, SMM, Email Marketing).
• Good written and verbal communication skills.
• Creative mindset and willingness to learn.
• Knowledge of social media platforms and online trends.
• Familiarity with AI tools like ChatGPT for content creation.
• Basic designing skills using Canva or similar tools.
• Basic analytical skills and attention to detail.