Direct Sales Executive

About Us:

ScratchNest is a cutting-edge industrial technology company building AI-driven loss prevention and predictive maintenance solutions for manufacturing and supply chain businesses. Founded by an IITian, ScratchNest is a funded startup that combines advanced analytics, IoT, and machine learning to help enterprises reduce operational risks, eliminate downtime, and increase efficiency.

With a growing client base and expanding product line, we’re on a mission to redefine industrial reliability — and we’re looking for driven individuals to join us in this journey.

Role Overview:

We are seeking a proactive and results-driven Marketing and Sales Executive to join our growth team. In the initial phase, the primary responsibility will be B2B lead generation, client outreach, and nurturing prospects. Over time, the role will evolve to include client engagement, onboarding, and account management, making it a full-spectrum sales and customer-facing position.

Key Responsibilities:

• Phase 1 – Lead Generation & Outreach
  • Identify potential B2B clients and generate qualified leads through LinkedIn, email, cold calls, and trade databases.
  • Conduct market research to understand customer segments, needs, and decision-makers.
  • Draft engaging outreach content, presentations, and email campaigns.
  • Maintain CRM records and track lead lifecycle.
• Phase 2 – Sales & Client Engagement
  • Conduct product demos, pitch meetings, and solution walkthroughs.
  • Collaborate with the technical team to create customized solutions for clients.
  • Negotiate pricing and commercial terms in coordination with leadership.
  • Ensure smooth client onboarding and provide post-sales support.
  • Build and maintain long-term relationships with key accounts.

Requirements:

• Excellent verbal and written communication skills in English and Hindi.
• Confidence in client-facing conversations (calls, meetings, presentations).
• Self-starter with a strong sense of ownership and follow-through.
• Familiarity with CRM tools, LinkedIn, and digital communication channels.
• Prior experience in B2B sales or marketing is a plus, but not mandatory.

What We Offer:

• A chance to be part of a fast-growing, IITian-founded and funded tech company.
• Clear career progression with learning across lead generation, sales, and customer success.
• Incentives and performance bonuses.
• Mentorship, ownership, and early-stage startup exposure.
• Office located in Sector 90, Noida – a well-connected and modern workspace.