Executive – AD Operations

GroupM is hiring for the role of Executive – AD Operations!

Responsibilities of the Candidate:

• Ensure that Ad Ops best practice and frameworks are adhered to and demonstrate continued evolution.
• Understand Ad Ops and Tech within the wider marketing mix and its strategic importance throughout the customer journey.
• Ensure that web analytics, behavioural targeting, ad verification and brand measurement tags are implemented correctly to deliver on GroupM’s goals in the wider measurement of digital advertising campaigns.
• Manage the team’s positive responses to requests from the UK office for help or support.
• Support the team in querying trafficking requests that are unclear or incorrect, and presenting information effectively either via call or email when asking or responding to queries.
• Proactively communicate team workload, problems and morale with the Connected Execution team in London.
• Implement and thoroughly test publisher and 3rdparty pixels.
• Liaise with the relevant creative agencies to ensure that all creative meets requirements and is ready to be effectively executed, with a focus on any dynamic creative approach.
• Analyse and develop tracking on the clients’ websites to ensure effective user and conversion measurement takes place from ad to site.
• Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed.
• Develop a good working relationship with the Technology and Data teams and be adaptable to support other clients work where required.
• Build a relationship with the ad-server client team to troubleshoot and improve the technology where possible.
• Develop relationships with our Connected Execution team and internal account teams.
• Present information effectively via email and on calls.
• Understand and demonstrate collaborative teamwork.
• Work with the Analytics team to ensure that all relevant information is being captured and included within our Data Dashboards. 

Requirements:

• Excellent knowledge of digital technology marketplace, for either agency, media owner or ad tech background
• In depth experience of trafficking and campaign management
• Ability to develop relationships with internal teams.
• Strong problem solver and able to quickly identify potential issues and build workable solutions.
• Self-starter with a ‘can do’ attitude.
• Excellent attention to detail
• Effectively manage and prioritise workload and coach team to be able to do this.