Lead Business Analyst

Responsibilities of the Candidate:

• End to end Web Analytics Implementation project activation
• Defining the Technical Implementation and Datalayer Architecture during tag implementation
• Integrating other solutions like Consent Management (OneTrust), Observepoint, ETL tools (Alteryx) with the Google Analytics Platform
• Gathering the technical requirements from the client and creating the documentation like SDR, Tech Spec, MRD
• Plan and implement methods to measure experiences, including Tag Management Solutions like Tealium iQ (primarily), Adobe Launch, Adobe Analytics, Dynamic Tag Manager, Ensighten, Google Tag Manager
• Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements
• Responsible for site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity
• Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream API’s, data cleaning & transformation), analysis & segmentation, targeting & integration
• A/B testing, MVT/Optimization framework(s) using tools like Adobe Target
• Develop the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms
• Excellent understanding of digital analytics specially Clickstream Data
• Ability to create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder
•  Agile method understanding

Requirements:

• Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik
• Tag Managers – Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag
• Optimization Platform – Adobe Target, Google Optimize.
• Optimizely 1+ years in a client facing role for solutioning and / or evangelizing technology approaches.
• Programming Languages - JavaScript, jQuery
• Markup Languages - HTML, CSS