Marketing Analyst

Anaplan is hiring for the role of Marketing Analyst!

Responsibilities of the Candidate:

• Develop and maintain Anaplan models to support marketing planning, pipeline forecasting, and campaign performance analysis. 
• Build Anaplan-based dashboards and reports for real-time visibility into key marketing metrics, including demand generation and ABM engagement. 
• Work cross-functionally with Marketing teams to track funnel progression, optimize lead flow, and enhance pipeline visibility. 
• Improve and enhance existing Anaplan models to support marketing's evolving needs, ensuring scalability and accuracy. 
• Conduct scenario planning and what-if analysis in Anaplan to support marketing decision-making. 
• Automate data flows between Anaplan and other marketing and sales systems (e.g., Salesforce, Marketo, Tableau, or other BI tools). 
• Develop documentation and best practices for Anaplan use within the marketing organization. 
• Partner with stakeholders to translate business requirements into Anaplan model enhancements

Requirements:

• 2-4 years of experience in B2B marketing analytics, marketing operations, or related field. 
• Hands-on experience with Anaplan modeling (Anaplan certification is a plus). 
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights. 
• Experience working with marketing performance metrics, demand generation, ABM, and funnel tracking. 
• Proficiency in SQL, Excel, and BI tools (e.g., Tableau, Power BI) is a plus. 
• Familiarity with Salesforce, Marketo, and other martech tools. 
• Strong attention to detail and ability to work in a fast-paced environment. 
• Excellent communication skills, with the ability to present findings to both technical and non-technical audiences.