Marketing Automation Specialist

Insidea is hiring for the role of Marketing Automation Specialist!

Responsibilities of the Candidate:

• Onboarding & Implementation: Lead HubSpot portal setup, customization, and data migration for new clients.
• Marketing Automation: Streamline sales and marketing workflows using HubSpot’s CRM and automation tools.
• Content Management: Create and manage landing pages, forms, email campaigns, and effective calls-to-action.
• Data Segmentation: Analyze and segment lists based on email engagement and website interactions for targeted lead nurturing.
• Sales Pipelines: Configure deal stages and manage sales pipelines within HubSpot.
• Client Relations: Collaborate with Customer Success Managers to foster strong client relationships and ensure effective implementation.
• Optimization & Testing: Conduct tests to continually improve HubSpot processes and conversion rates.
• Data Migration: Import data into HubSpot CRM and complete data mapping.
• Behavioral Segmentation: Segment lists are based on email engagement and website interactions.
• Performance Measurement: Analyze results to optimize lead nurturing workflows for improved conversion rates.

Requirements:

• 1+ years of experience in the HubSpot CRM, Marketing, Sales, and/or Service Hubs
• Strong understanding of CRM and marketing automation best practices.
• Experience with data migration, mapping, and list segmentation.
• Excellent skills in creating and managing marketing content and campaigns.
•  Exceptional verbal and written communication skills
• Demonstrated experience as a HubSpot user (certifications preferred)
• Top-notch organizational skills to effectively manage multiple projects and campaigns