Marketing Manager

ZenTrades is hiring for the role of Marketing Specialist!

Responsibilities of the Candidate:

• Develop and implement a comprehensive marketing strategy to increase brand awareness, generate leads, and support sales objectives
• Conduct market research to identify trends, competitor strategies, and customer needs to inform marketing strategies
• Create compelling marketing content, including blog posts, case studies, whitepapers, email campaigns, and social media content, tailored to our target B2B audience
• Manage and optimize the company's website and social media profiles for SEO to improve visibility and engagement
• Utilize analytics tools to track campaign performance, website traffic, and conversion rates, making data-driven decisions to improve marketing efforts
• Work closely with the sales team to align marketing strategies with sales objectives and ensure a seamless customer journey
• Plan and execute webinars, and online events, and participate in industry conferences to promote our product and establish thought leadership
• Manage the marketing budget efficiently, allocating resources to various campaigns and initiatives to maximize ROI
• Stay up-to-date with the latest trends and technologies in B2B marketing and SaaS to keep our marketing efforts innovative and effective
• Foster strong relationships with customers through regular communication, feedback collection, and engagement strategies to build a loyal community around our product

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• A minimum of 3 - 5 years of experience in marketing, with a specific focus on B2B and SaaS
• Strong understanding of digital marketing strategies, including SEO, email marketing, content marketing, and social media marketing
• Proven experience in developing and executing successful marketing campaigns
• Excellent communication and writing skills, with the ability to create engaging and persuasive content
• Data-driven mindset with strong analytical skills and proficiency in using analytics tools to measure performance
• Ability to work collaboratively with cross-functional teams, including sales, product development, and customer service
• Creative thinker with strong problem-solving skills and the ability to adapt quickly to change
• Experience with marketing automation tools and CRM systems is preferred
• The ideal candidate is someone who welcomes the challenge of hands-on work, eagerly diving into the details with a steadfast commitment to achieving measurable, superior results