Performance Marketing Manager

WanderOn is hiring for the role of Performance Marketing Manager!

Responsibilities of the Candidate:

• Digital Marketing and Platform Expertise: Manage campaigns on digital platforms such as Google Ads, and Facebook Ads. - Oversee web, SEO/SEM, email, social media, and display advertising campaigns.
• Customer Lifecycle Management: Define cohorts and execute end-to-end customer lifecycle journeys including onboarding, cross-sell, engagement, and reactivation. 
• Marketing Automation and CRM Management: Hands-on experience with marketing automation/CRM platforms. - Manage channels like SMS, WhatsApp, Email, Push, and Dashboard nudges.
• Lead Generation and Growth Strategy: Drive lead generation through account-based marketing campaigns. - Evaluate emerging technology and brainstorm creative ideas for growth strategies.
• Customer Engagement and Activation: Develop creative concepts to engage active and activate dormant customers.
• Cross-Functional Team Coordination: Collaborate with content, UX, product, and business teams to drive Customer Lifecycle Management (CLM).
• Analytics and Reporting: Create comprehensive dashboards and reports for a 360-degree view of all marketing channels and campaign performance.

Requirements:

• Master's degree from a reputed college
• Highly analytical with the ability to derive insights and narratives from data
• Tech-savvy with strong problem-solving skills and a passion for growth and success
• Proficient in writing email, SMS, and campaign landing page copies
• Good understanding of marketing tools like Google Ads, FB Ads Manager, Google Analytics, and Data Studio
• Highly creative with strong analytical skills and data-driven thinking 
• Excellent project management skills, able to work on multiple projects and coordinate with various stakeholders for timely deliveries