Social Media Marketing Associate

EZO Technologies Private Limited is hiring for the role of Social Media Marketing Associate!

Responsibilities of the Candidate:

• Social Media Strategy Development:
  • Develop and implement social media strategies to achieve marketing goals.
  • Define the target audience and establish goals to increase brand awareness and engagement.
  • Content Creation and Management:
  • Create, curate, and manage all published content (images, video, written) on social media platforms.
  • Develop creative and engaging social media campaigns.
  • Monitor and respond to comments, messages, and interactions with the audience in a timely manner.
• Social Media Platform Management:
  • Manage and oversee social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
  • Maintain and update social media profiles with relevant information and content.
  • Utilize scheduling and analytical tools to manage platforms effectively.
• Community Engagement:
  • Foster a community of followers and engage with them regularly.
  • Monitor trends in social media tools, applications, channels, design, and strategy.
  • Monitor the performance of campaigns and implement improvements.
• Analytics and Reporting:
  • Monitor, track, and report on social media performance metrics using tools such as Google Analytics, Facebook Insights, etc.
  • Analyze social media insights to guide future social media campaigns.
  • Prepare monthly reports on social media activities and results.
• Collaboration:
  • Collaborate with other departments (e.g., Marketing, Customer Service, Sales) to manage reputation, identify key players, and coordinate actions.
• Stay Updated:
  • Stay updated with the latest social media best practices and technologies.
  • Research and implement new features and developments in social media platforms.
• Crisis Management:
  • Monitor online reviews and respond to negative reviews or complaints.
  • Address any customer service issues raised on social media.
• Paid Social Media Advertising:
  • Execute paid social media campaigns in collaboration with the marketing team.
  • Monitor budgets and adjust bids to gain better ROI.
• SEO and Website Integration:
  • Optimize content for SEO to increase visibility and drive traffic to the website.
  • Coordinate social media content with website updates and promotions.
• Compliance:
  • Ensure compliance with social media guidelines and best practices.
• Experimentation and Innovation:
  • Test and experiment with new and alternative ways to leverage social media activities.