Social Media Strategist

About Us: PUNO is a leading indoor amusement and entertainment facility provider with state-of-the-art Indoor Entertainment Centers, known for creating value-added services and propositions for customers. PUNO is a flagship initiative of Shri Poornima Entertainments LLP, excelling in concept development and delivery across various businesses, including specialized fireworks attractions and event management. PUNO aims to evolve and expand its presence nationwide by offering innovative entertainment experiences like PUNO ADVANCE, India's 1st Emerging Experiential Entertainment Center.

Job Description: As a Social Media Strategist at PUNO, you will develop and execute a comprehensive social media strategy that aligns with our business goals. You will collaborate with marketing, content, and design teams to create engaging content, grow our social media channels, and analyze performance metrics to optimize our social media efforts.

Key Responsibilities:

1. Strategy Development: Develop and implement a social media strategy that aligns with the company’s brand, voice, and objectives.
2. Content Creation: Collaborate with the content and design teams to create engaging and shareable content tailored for different social media platforms.
3. Campaign Management: Plan, execute, and manage social media campaigns to drive brand awareness, engagement, and lead generation.
4. Community Engagement: Monitor and respond to comments, messages, and mentions in a timely manner, fostering a positive community environment.
5. Analytics & Reporting: Track and analyze social media performance using tools like Google Analytics, Hootsuite, or Sprout Social, and report on KPIs and ROI.
6. Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices to ensure the company remains at the forefront of digital innovation.
7. Collaboration: Work with cross-functional teams to ensure brand consistency and align social media efforts with broader marketing strategies.

Qualifications:

1. Education: Bachelor’s degree in Marketing, Communications, or a related field.
2. Experience: Proven experience as a Social Media Strategist or similar role.
3. Platform Knowledge: Strong understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
4. Tools Proficiency: Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
5. Communication Skills: Excellent communication and writing skills.
6. Creativity: Creative mindset with the ability to generate innovative ideas.
7. Analytical Skills: Strong analytical skills and experience in interpreting social media data.
8. Project Management: Ability to manage multiple projects and meet deadlines