Workfront Consultant

An American Global computer software company, Adobe Inc., has historically focused upon the development of creativity and multimedia software products, with a more recent foray towards digital marketing software. Headquartered in San Jose, California and led by Shantanu Narayen as its Chairman and CEO, Adobe currently employs more than 21,000 people all around the world. Adobe is well-known for its computer software such as Adobe Photoshop, Adobe Acrobat, Adobe Audition, Premiere Pro, Adobe After Effects and more.

John Warnock and Charles Geschke established the corporation in 1982, after leaving Xerox PARC so as to design and commercialize the PostScript page description language.  Adobe is a Public Company and is listed under the NASDAQ and is also a component of   NASDAQ-100, S&P 100 and also S&P 500.

Organization Structure:

Segment-wise Products:

• Creativity & Design:
  • Creative Cloud: Quick access to Creative Cloud services and apps on a desktop.
  • Photoshop: Image editing and compositing.
  • Lightroom: Edit, share, organize, and store pictures from anyplace.
  • Illustrator: Vector graphics and illustration.
  • InDesign: Page layout and design for digital publishing and print. 
  • Adobe XD: Design, prototype, and share user experiences.
  • Premiere Rush: Create and share online videos anywhere.
  • Premiere Pro: Industry-standard pro video and film editing.
  • After Effects: Cinematic visual effects and motion graphics.
  • Dimension: Design photo-realistic 3D pictures for package design, product shots, and branding.
  • Acrobat Pro: Make, sign and edit, PDF forms and documents.
  • Dreamweaver: Design and develop modern, responsive websites.
  • Animate: Interactive animations for many platforms (previously known as Flash Professional).
  • Audition: Audio recording, mixing, and restoration.
  • Lightroom Classic: Desktop-focused photo editing.
  • Character Animator: Animate your 2D characters in real-time.
  • Spark: design web pages, graphics, and video stories in moments.
  • Bridge: Centralize your creative assets.
  • Media Encoder: Instantly render video files for practically any display.
  • InCopy: Collaborate with copywriters and editors.
  • Prelude: Metadata ingest, logging, and rough cuts.
  • Fuse (Beta): design customizable 3D personas for Photoshop projects.
• Marketing & Commerce:
  • Advertising Cloud: An end-to-end platform for managing advertising across TV and digital formats.
  • Analytics: Discover customer segments and steer your business with customer intelligence.
  • Analytics Cloud: The center intelligence powerhouse for your business.
  • Audience Manager: Build customer profiles and identify your most valuable audiences.
  • Campaign: Automate and personalize marketing to meet customer needs across channels.
  • Experience Cloud: Build campaigns, manage advertising, and gain deep intelligence about your business.
  • Experience Manager: Deliver compelling content across experiences to build your brand and drive engagement.
  • Marketing Cloud: Provide customers personal and relevant experiences across all marketing channels.
  • Media Optimizer Dynamic Creative Optimization (DCO): Deliver ads that are personalized to the viewer in real-time.
• PDF & E-Signatures:
  • Acrobat Pro DC: The comprehensive PDF solution for working anywhere. (Covers  web, desktop, and phone access)
  • Acrobat Pro 2017: The complete desktop solution for working with PDFs. (one-time purchase)
  • Acrobat Standard 2017: Reliably create, edit, and sign PDFs on your desktop. (one-time purchase)
  • Document Cloud: Accelerate business with all-digital document experiences.
  • Fill & Sign for mobile: Fill and sign any form. Even click an image of a paper application to fill it out.
  • Adobe Sign: Design end-to-end digital workflows with assigned, legal e-signatures.
  • Adobe Sign mobile app: Get documents and forms signed easily, securely and anywhere.
  • Business Solutions:
  • Captivate (2019): Fast forward eLearning – Ease for beginners. Speed for professionals.
  • Captivate Prime: Deliver personalized learning experiences across multiple devices.
  • ColdFusion Builder (2018): A robust IDE for web and mobile application development.
  • ColdFusion Enterprise (2018): Rapidly develop robust, scalable, secure enterprise applications.
  • ColdFusion on AWS: Build high-performing, enterprise-ready applications.
  • ColdFusion Standard (2018): Quickly build and deploy applications.
  • Presenter 11.1: Transform your PowerPoint presentations into interactive eLearning content.
  • Presenter Video Express 11: Your personal video studio.

Mergers & Acquisitions:

• Allegorithmic: the leader in 3D editing and authoring for Gaming and Entertainment, Allegorithmic was acquired by Adobe Inc., in January 2019, with the aim to empower video game creators, VFX artists working in film and television, designers and marketers to deliver the next generation of immersive experiences by combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools.
• Marketo: the market leader for B2B marketing engagement, Marketo was acquired by Adobe in October 2018 with the motive to benefit customers from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing, and revenue attribution technology, helping companies further connect marketing engagement to revenue growth.
• Magento: a market-leading commerce platform, Magento Commerce was acquired by Adobe Inc., in May 2018 for $1.68 billion so as to enable commerce to be seamlessly integrated into the Adobe Experience Cloud, offering a unique solution that assists both B2C and B2B clients worldwide. 
• TubeMogul: a leader in video advertisement, with a unique program that empowers agencies and brands to decide and purchase video advertisement across streaming devices, mobile, desktops, and TVs, TubeMogul was procured by Adobe in November of 2016 for about $540 million net of debt and cash. This addition by Adobe revealed the first end-to-end autonomous advertisement and data administration solution that spans TV and digital setups, clarifying what has been a complicated and fragmented process for the world’s largest enterprises.
• Livefyre: the service that’s probably best known for its online commenting system, Livefyre was acquired by Adobe in 2016 with the plans to integrate the acquired program into its Experience Manager and Adobe Marketing Cloud and make user-generated content available across all eight digital marketing solutions.
• Workfront: has deep leadership in orchestrating marketing workflows. Workfront’s platform is agile and uniquely architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud, which have become the global standards for creative workflows and customer experience management. 

Corporate Social Responsibility:

Creativity is the catalyst for positive change and therefore Adobe is driven to encourage creativity in the people who strive to create a substantial impact on communities, education, environment and the world at large. Adobe has initiated a matching grants program under which it matches its employee’s donations of time, cash and securities to eligible nonprofits and schools. Through its action teams in various continents, Adobe connects its employees, resources, and products to assist and increase the social impacts of its non-profit partners. An employee-driven grant-making program, Adobe Employee Community Fund supports non-profits addressing challenges in the society where Adobe lives, works and does its business.  Available at Adobe’s largest sites worldwide, this program provides one-year, $20,000 programmatic grants and in 2018, employees awarded 150 local grants amounting to $3 million.

The Company initiated a project to support, connect and amplify the creativity in today’s youth. This initiative goes by the name Project 1324 and assists non-profits to cultivate the skills of emerging creatives. Adobe’s Taproot+ connects non-profits for skilled volunteers for short-term focused pro-bono projects, where each engagement should require no more than 6 weeks or 30 hours of consulting time.