Mark-E-Nova: Stages and Timelines
In-quiz-tive
In today's global world, companies are continually attempting to outdo one another in terms of innovation in order to get a competitive advantage. Marketers in today's environment are involved in producing value for consumers in a variety of ways, rather than merely selling products or services. A successful manager should be able to make the most of difficult conditions, efficiently manage and adapt to changes in the environment, and fit the jigsaw pieces back together. With this in mind, IMNU presents MARK-E-NOVA, a game that will put your creative thinking, inventiveness, and application of marketing principles to the test.
All that you need to know about Mark-E-Nova
Rules:
- Only B-school students are allowed to participate.
- All participants in a team should be from the same college.
- A participant can be a part of one team only.
- The decision of the judges will be final and binding on all the participants.
- There can be multiple teams from the same college
Regulations:
- The event will be conducted over 2 stages.
- Stage-1 is an elimination round (online quiz).
- The top 10 teams shortlisted at the end of stage I will be proceeding to Stage II (Submission + Presentation Round).
- Each team must consist of a minimum of 2 and a maximum of 3 members.
Round 1: In-quiz-tive (Online Round)-
- 1st round will be an online elimination round.
- There will be a quiz which will test the participants on their marketing skills and knowledge.
- Time Duration - 7 minutes
- Only the team leader will answer the questions from their registered email id.
- Teams can coordinate with each other through any channel they want.
- You can only submit the form once.
- No questions are mandatory.
- No negative marking.
- To submit the quiz, click on the ‘Submit’ button at the end of the quiz.
- In case of a tie, the team which submitted earlier would be considered.
Round 2: Cinemarketing-
- Time Duration (3 Hours)
- The qualifying teams will be provided with a social issue where they would need to prepare a presentation creating a storyline of a movie in order to deliver the message to the society, with the help of the 7 Ps of marketing.
- Teams do not need to make a video but only a storyline of a movie in the form of a presentation.
- The top 10 teams will be asked to submit their presentation within the given deadline, out of which, the top 5 teams will move forward for the presentation round.
Following are some of the parameters that need to be used to make your presentation:
- Story outline of the movie
- Name of the movie
- Tagline (optional)
- Promotions
- Media plan
- Creative brief
- Target market & Positioning
Teams can add some of their own parameters and make the presentation creative.
Presentation Guidelines:
- 10 slides (Maximum)
- 10 minutes (Maximum)
- 7 minutes for the participants and 3 minutes for Q&A by the judges
Important dates & deadlines?
-
21 Feb'22, 06:45 PM IST Registration Deadline
-
21 Feb'22, 07:00 PM IST Round 1
-
26 Feb'22, 01:00 PM IST Round 2
Contact the organisers
Send queries to organizersRewards and Prizes?
Prizes to be won worth Rs. 5,00,000 and certificates for all the participants!
Winner
The amount will be transferred to your bank account.
First Runner Up
The amount will be transferred to your bank account.