5 MBA specializations that will be in demand post the pandemic

COVID-19 has led to a massive reduction in incomes and jobs landing world economies in complete doldrums. In these tough times, it is important to build a strong profile. These specializations will help you in bagging a good job and sail through these times of distress. Here we will provide you a list of MBA specializations that are in demand in today’s time.

The COVID-19 pandemic has turned out to be the biggest challenge for everyone today. But there is a silver lining amidst the threats and challenges. It is practically the best time to pursue an MBA. But which specialization should you choose when deciding to pursue an MBA is the question of the hour. There are multiple MBA specializations in demand and there will be job openings for various posts in the recent upcoming times. Here is an exhaustive list of the top MBA specializations that will undeniably help you bag a job in these difficult times.

1. MBA in Data Analytics

COVID-19 has expedited the process of technological disruption and digitisation. All businesses have had to reconsider and revise their targets as per the new scenarios. To conduct extensive market research, companies from all industries will require adept data analysts.

The COVID-19 impact on the analytics market size is expected to grow from USD 25.4 billion in 2019 to USD 33.8 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 15.5%

This course offers candidates an opportunity to learn Predictive Analysis, Artificial intelligence tools, ML Algorithms, Recommendation Systems, and Analytics. The massive surge in demand for professional data analysts makes MBA in Data Analytics one of the top specializations in demand during this era of the pandemic.

2. MBA in Hospital Administration

Due to the pandemic, there has been an exorbitant growth in the medical and healthcare sector. There is a massive surge in demand for personnel at various posts in Hospital Administration.

According to IBEF (India Brand Equity Foundation), the market size of the Indian health care sector was worth around $100 billion in the year 2017, which is expected to reach $280 billion by 2020.

MBA in Hospital Administration is a specialized course where comprehensive aspects of business management are taught while focusing on the aspects that are linked to the healthcare industry. Students are taught about the management of a hospital's finances, operations, marketing, supply and inventory management, human resource, etc. With visible growth in demand for health personnel, MBA in Hospital Administration is definitely a specialization worth adding to your CV.

3. MBA in Digital Marketing

Modern problems require digital solutions. In a time where distribution channels are disrupted and physical promotions are not feasible, taking your business to the digital platform is the brand new strategy to survive the competition. Online promotion of their brand is what helps businesses sustain in these tough times.

As of May 2020, Google was responsible for 67% of smartphone search traffic, and 94% of total organic traffic.

MBA in Digital Marketing course equips students with all the relevant skills and knowledge necessary to form successful digital marketing strategies. The course grooms the creative skills of a student by providing them the technical know-how of digital platforms to effectively target customers and market the products and services of a business. It is undoubtedly one of the most demanding MBA courses of these times.

4. MBA in Fintech 

Fintech is the new emerging sector that will see a massive surge in demand. In this new normal, adept financial services are required by every firm in every industry. Robust financial services will be the lifeline for many enterprises and COVID-19 has amplified the scope of the Fintech sector.

Around 5% of MBAs from IE Business School in Madrid joined fintech firms in 2017. According to CB Insights, $4.7 trillion of revenue generated by financial services firms is at potential risk of being displaced by fintech startups.

The Fintech field has been among the most sought after MBA specializations in the past few years. Everyone from banks to money managers are looking forward to fintech experts. The demand for both talented and tech-financial experts is extremely high. MBAs in fintech provide both, along with a widely comprehensive syllabus they learn the art of integrating the aspects of finance and tech. In this era of disruptions, MBA in Fintech will definitely be one of the MBA specializations in demand.

There are various emerging MBA courses that can help individuals upgrade their profiles and secure a sustainable job and stable earnings during these tough times. It's time to invest in growing one’s knowledge and add extra points to one’s CV to turn these threats and challenges into opportunities. 

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