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5-star Launches ‘Nothing Coin’ Cryptocurrency: Redeem The Coins By Doing Nothing!

Imagine a world, where you get rewards for doing absolutely Nothing, sounds impossible? Not anymore. With its all-new campaign, Cadbury 5-star promises to grant the customers exclusive rewards for doing ‘Nothing’.

Cadbury has always been keen on implementing innovative marketing strategies. Be it ‘Ramesh Suresh’ ads or its last brand campaign, where they wanted us to do ‘Nothing’.

“Cryptocurrencies are a rage right now. So the only 'logical' step for us was to launch our coin”, Pratik Shetty, Senior manager, marketing at Mondelēz International.

But, how do you earn them? And, what do we do with this currency? Let us learn more about Cadbury's all-new cryptocurrency as we take you through the article.

The Idea of Cadbury Nothing Coins

Cadbury Five Star, a well-known chocolate brand from Mondelez International, takes immense pride in coming up with innovative marketing campaigns. However, in 5 star’s last brand campaign, Cadbury found itself in a fix for depicting youth of the country as non-responsive. In the campaign, Cadbury had stressed the act of “doing nothing”, which did not work out well for the company.

“There is one comment which keeps recurring every time we ask you to chill, Eat 5 Star and Do Nothing"

“Poora din kuch nahi karenge toh kamayenge kaise?”

“This comment has affected us dearly and contributed to a lot of sleepless nights. So we decided to solve it once and for all.”

Learning from their mistakes, Cadbury 5 star has initiated their brand new campaign, which works on the similar lines of doing nothing, but offers something more.

Do Nothing To Get 'Nothing Coin'

Nothing Coin is the Cadbury 5-star’s cryptocurrency. Users can mine Nothing Coins by simply registering on the official website (exclusive for mobile devices). Register yourself by filling in the required details, which include your name, phone number, and email address. Once successfully registered, tap on the Start button. You need to do nothing on your phone to earn Nothing Coins. If you start using your phone for surfing/browsing or looking at pictures from your gallery, the mining automatically stops.

Note: Nothing Coin is not an actual currency. It is a part of a limited period advertising campaign.

What to do with Nothing Coins?

Although not an actual currency, Nothing coins can be traded at exclusive 5-star digital malls or be exchanged for Jio-mart vouchers. Well, they did not stop there. Cadbury went so far as to create their bank! Nothing Coin Bank sits right in front of the SBI Headoffice, Nariman Point, Mumbai.

Use of Nothing Coin Bank

The ‘Nothing Coin Bank’ is equipped with a loan counter, an ATM, and Investment schemes. All you need to do is, purchase a 5-star, scan the code, and chill in the bank. You will start mining coins immediately. And as soon as you start using your device, the mining will stop.

Image Source: Pratik Shetty, Senior Manager, Marketing, Chocolates at Mondelēz International

As Mr. Shetty said, “This is an evolving space (Nothing Coin Bank), we don't know what this will escalate to.”

All by itself, the Nothing coin campaign seems promising. The tweets have started rolling in, and people are awe-struck by what Cadbury has launched.

Despite experiencing a backlash to its previous 'Do Nothing' campaign, Cadbury 5-star has decided to stick with it. Well, this time offering something in return for 'Doing Nothing'.

India has the highest number of crypto investors in the world as 100 million people have invested in the new financial sector. The country has good potential for the crypto market to boom and Cadbury’s 5-star is making a fun early entry into the space.

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