A step towards building a sustainable nation | Marico Parachute Kalpavriksha program

Marico is not only known as one of India’s leading consumer goods companies, it has also stepped up to the plate by serving the rural community. One such initiative is the Parachute Kalpavriksha program, where Marico focuses on sowing modern practices among coconut farmers across Tamil Nadu and Kerala. 

The program has marked a trajectory growth from FY16 to FY19 with a consistent 18% increase in the yield. All of this was possible with its strategically built framework to decipher information to farmers in a seamless manner. With the help of a dedicated Kalpavriksha IVR (Interactive Voice Response) line - a toll-free line where every farmer gets expert advice and Kalpavriksha app, the entire process of registration, getting aids, and learning pest control practices and nutrient management techniques is made easier. It is not enough just to say that Marico is doing its bit to spread smiles and make farmers enjoy the benefits, making a difference in farmer’s life.

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