Why Blogs Are Important For Companies and Colleges?

Starting off as a means to express personal opinions and thoughts, blogs quickly climbed the ladder to become a major source of marketing. When it comes to companies and colleges, the one common factor between them is the necessity to engage with their target group. That being consumers for the former and students for the latter.

Business blogs are used to garner visibility while on a similar note, corporate blogging is done to reach organizational goals. Universities have realized the importance of this short-form content mode of mass communication and have quickly joined the wagon.

Online visibility, i.e. making sure your organization shows up on every search engine or social media websites is an excellent way to increase visibility/awareness regarding your product in the public memory.

The benefits of blogging, especially as a marketing technique are extensive in its reach. If you are struggling with the idea, whether or not to blog for your business/university, here are some pointers to help.

Spreads Your Reach

Blogs are simple and easy to access platforms that bring you new customers while helping you upgrade your brand image in front of the existing ones. In case of colleges, a blog becomes the easiest platform to reach the young crowd, that too through means it is familiar with. This enhanced visibility leads us to our second point which is..

The SEO Factor

Search engines will automatically push you up the ladder if your organization’s blog provides useful information. The blog uses the mechanisms of SEO to bring traffic to your website. A new blog means an additional indexed page which further means a new reason to show up on search engines.

The Increased Site Traffic Leads To..

Creation of a Brand Image

Your content marketing strategy goes a long way in either creating or revamping your brand image. Blogs have a personal touch to them as opposed to say, advertisements. Once you have a two-way conversation going on with your customers/students, you become privy to comments and feedbacks from the very people responsible for your emergence. A proper use of the information from this interaction helps in tweaking the brand image to get the maximum benefits.

If you do actively work on the suggestions made by your customers/students, it helps in.

Establishing a Trustworthy Relationship

Once your customer observes his/her suggestions actually making a change and easing their lives it creates credibility for your brand. Another point to focus on becomes the consistency in creating valuable content. If your reader knows your blog only publishes the best and well researched information, they will regard you as an authority in that aspect. This holds especially true in a college-student interaction.

Research well and make sure to listen to feedback. Once you have an established credibility and authority, you could work on

Generating Business

Blogs act as the most cost-effective tools for marketing that has long term effects. A blog you post today will stay ranked in search engines forever (or at least till you decide to delete the content). This will continue bringing people to your website even months after the article has been posted. This helps in generating leads which in turn generates business.

Blogs are easily the most fun and inspiring way to have a conversation with your audience all the while creating your PR. Apart from bringing in traffic and awareness it also helps your brand share its expertise. Simple and easy, it proves that the pen (or the keypad in this case) is always mightier than the sword.