How To Bring Big Brands On Campus (Expert Advice!)

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In a recent workshop led by Suraj Srivastava, Head- Industry Relations, IIT Madras, for training and placement officers, the focus was on bringing big brands to one’s college. Srivastava emphasized the importance of strategic positioning of the college, which can be done by fostering industry partnerships & implementing customized training programs. Additionally, he discussed the significance of leveraging digital employability to better prepare students for the job market. The workshop provided valuable insights into how colleges can strengthen their standing and offer better opportunities for their students.

Noteworthy Insights

Several insightful strategies were highlighted, such as bettering the admission selection process to enhance student placements. He emphasized the importance of involving industry professionals from the start of admissions, suggesting that their input can significantly improve the placement outcomes. 

He stressed that psychometric tests are a great way to identify both the strengths and areas for improvement in students for their training & development. He advocated for the engagement of industry mentors through guest lectures, which will build valuable connections between students and potential employers. 

Further, he advised against merely following the crowd and instead focusing on building meaningful relationships with select companies. 

About The Speaker

With 17 years of enriching academic experience, Suraj Srivastava is a seasoned professional in forging impactful collaborations. Having served across five distinguished universities, he currently acts as the Head & Principal Project Officer for Industry Relations & Career Services at IIT Madra. Suraj's adeptness in crafting strategic alliances has been pivotal in fostering enduring, mutually advantageous, robust partnerships.