ChatGPT For Graphic Designers: Leveraging The Power Of AI

We essentially are a part of the attention economy. Brands hire and pay people high sums of money to professionals who can make their brands popular among the masses. This is where the job of a graphic designer comes in. They make boring information look beautiful, enhance the user experience, and increase the use value of the product. ChatGPT for designers can be a powerful tool, helping them simplify their work.

You must read this article if you are a graphic designer and finding ways to improve the quality of your work.

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ChatGPT for Graphic Designers: Professionals

First, let’s read about the basic tools and operations for which ChatGPT for graphic designers can be used. These features can be used by professional graphic designers who have to work with tight deadlines and large teams.

ChatGPT for Creating Design Briefs

Creating and sharing design briefs is one of the most important parts of the career of a graphic designer. A design brief includes different aspects of creating design work. It starts with creating a conceptual idea, deciding the details of fonts and colour schemes, and following other guidelines.

These briefs are often created by one member of the design team and shared with other team members. However, ChatGPT can simplify the job of graphic designers here.

You can input the design idea, the purpose of the design, the message to be conveyed, details of the font and colour scheme, etc. In other words, it automates the process of writing a design brief.

Creating Designing from Scratch

This is the most revolutionary function of ChatGPT. It can create AI-generated content from scratch. For instance, if you ask ChatGPT to create a graphic design illustration in which a woman is sitting near a lake with a glass of wine in her hands looking at the moon, it will do that for you.

The AI is designed to create intuitive and natural-looking visual content. Graphic designers can use the text-to-image feature of ChatGPT to create modern and surreal prototypes and wireframes.

The interesting thing about this feature is that you don’t need to be a professional designer, either. You just have to input a detailed ChatGPT prompt for this. The chatbot will provide a high-resolution creative.

This can do away with traditional ways of creating illustrations which are both expensive and time-consuming.

Refining and Editing the Output

When you work on a graphic design, often it needs refinement and editing. You have to ensure that each and every detail of the graphic design is accurate and pleasing to the eyes.

Most times, graphic designers use in-built tools and filters for refining their work. For instance, they use the designing software to adjust the tone, saturation, colour balance, and gradients.

Making these refinements require a wide range of calculations. Along with this, graphic designers need a proper understanding of the specific aims of the creative. Failing to do this, they defeat the purpose of designing.

In this case, ChatGPT for graphic designers can be of great help. Graphic designers just need to input a detailed brief. The chatbot will adjust the designs according to the brief and make the required refinements. It will help graphic designers align the creative with their vision.

Apart from graphic designers, video editors can also use ChatGPT for synthesising music in videos. Moreover, the chatbot also offers features like video stabilisation, scene recognition, and object deletion in videos.

Customising the Design

As a graphic designer, your job involves tweaking the already existing material. It can be making changes to the images you use for your designs. Apart from this, you could also be required to change the shape and position of elements in a given graphic.

For instance, you have to create a graphic design for an advertisement for a skincare product. You are given an image of a woman, a model, standing against a dull background/or green screen. You are asked to change the background to match the intent of the graphic.

In this case, ChatGPT for graphic designers can be used to do the job. You can simply use a prompt in ChatGPT and ask the chatbot to make the desired changes.

Using this method, you can also tweak and make changes to the available templates and design ideas on online sources. Let’s say, you are designing a logo. Now you do not have to create a new design for it. A wide variety of logo templates are available online. Even designing software comes with pre-loaded templates. You may choose to use them as it is.

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However, as a professional graphic designer, it is your duty to customise them according to the needs and demands of your client. Using ChatGPT for graphic designers, you can ask the AI to customise the template of the logo. All you have to do is feed the brief of the logo you need and insert the reference logo design that you want to customise. It will customise the logo according to the brief.

Creating Multiple Versions of a Design

They can automate the process of creating multiple designs with the help of ChatGPT. This valuable tool can generate different versions of the same graphic design creative. It can save the company’s resources and time.

ChatGPT for Graphic Designers: Freelancers

Next, we will provide more uses of ChatGPT for graphic designers. These features of ChatGPT for graphic designers can be used by both full-time professionals and freelance graphic designers.

Generate Ideas and Concepts

Often, graphic designers have to develop concepts for graphics. At least, those who are a part of the modern-day gig economy have to undertake the entire creative process of designing all by themselves. A major part of this process is developing an AI-assisted design idea.

In designing, the concept acts as a skeleton which helps them streamline their thought process. Similarly, brands use concepts to promote their products and establish long-term recall.

However, when you are responsible for the entire process, sometimes you get overwhelmed. Here, a little help from an Artificial Intelligence-based chatbot is useful.

ChatGPT for graphic designers can simplify the work manifolds. You can use a simple prompt to get concept ideas which you can build upon.

For instance, the target audiences of skincare brands are usually the young, urban population. As a result, their design patterns have a chic and sophisticated aura to them. ChatGPT for graphic designers would also help them understand that this audience has bent towards a minimalistic style and support sustainable products. This can help them organise their thoughts and develop a concept around them.

Suggesting a Color Scheme

Colours have a powerful influence on the senses. Graphic designers can use colours to evoke various emotions. Bright colours can be used to underline a positive concept, such as cheer, success, and hope. At the same time, darker hues suggest the presence of unpleasant emotions, such as anger, hatred, horror, etc.

Along with this, graphic designers use a colour wheel to determine what colours would suit the emotions and purpose of the concept they have created. For instance, they may choose complementary colours or a triadic to go with the creative concept.

Here, ChatGPT for graphic designers can be very useful. ChatGPT can use theories of colour psychology and suggest the appropriate colour scheme for your design ideas.

You must have seen that online food ordering companies use red, orange and yellow as their brand colours. Similarly, skincare brands use colours which look sobre and premium. These choices are based on colour psychology. ChatGPT can help you to determine the colour scheme for your creatives.

Determining the Font

A wrong font can ruin the message. Just imagine if you saw an advertisement of a skincare company which said, “We know all about you” in the Gothic font! Now, the brand might be trying to convey that they know about your skincare problems and that they can solve them with their products. But here, the font changes the entire meaning.

Although no graphic designer would commit the sin of using an irrelevant font. But sometimes it is tough to determine what font type should be used in relation to the message.

ChatGPT for designers can suggest appropriate fonts for the brands.

Generating a Copy for the Graphic Design

Graphic designs are more than beautiful images, shapes, and colours. They need a copy which carries the message of the creative in textual form. However, it is not the job of a graphic designer to generate a copy.

Here, ChatGPT for graphic designers can be used to generate a copy for creatives. All you have to do is input keywords and other variables such as region, age group of the target audience, features of the product/service/brand, etc. The chatbot will use the cutting-edge language model of Natural Language input to generate human-like responses to complement your beautiful design.

Benefits of Using ChatGPT for Graphic Designers

Save Time and Energy: The use of ChatGPT for graphic designers can save tons of time and energy. ChatGPT can provide concept ideas, colour themes, and design matrics within seconds.

Automation of Work: ChatGPT for graphic designers can reduce dependence on manual work. Much of the design work can be done automatically, such as colour correction, saturation adjustment, resizing, etc.

Personalisation: ChatGPT for graphic designers can generate creatives meeting the demands of the clients. Graphic designers just need to input relevant variables and they can get interesting designs ready for them. The designs thus generated fulfil the design objectives while targeting the sensibilities of the audience.

Standardising the Work: ChatGPT allows graphic designers to create standardised design briefs and design guidelines.

Better Team Collaboration: Having proper guidelines promotes productivity and collaboration among the team members. It allows them to have a plan, describing all the stages of the creation process. It leaves them with clear mental space to focus on the relevant creative aspects of designing.

So, these were the uses and benefits of ChatGPT for graphic designers. It is still true that the process of creating informative and visually appealing designs needs human intervention. However, ChatGPT can definitely help in automating repetitive tasks and generating customised designs.

Gurpreet Saini

Sr. Associate Content Writer

An avid reader and an ambitious traveller, I like to curate stories. The instinctive desire to explore the unchartered territories of the unknown and unseen inspires me to find wonder in the cosmos. I find solace in the embrace of nature, and hope to create an environment of peace wherever I go.

Updated On: 22 Feb'24, 04:11 PM IST