Key Uses Of ChatGPT For Content Writers & Copywriting In 2024

ChatGPT has impressed the world with its extraordinary functions. The fields where it can be used extensively are content writing and copywriting. ChatGPT offers content writers a world full of opportunities. Some features of this AI chatbot can be helpful for them even for students. So, what are you waiting for? Let's read how ChatGPT can solve the problem of content creation.

Why is Content Creation so Difficult?

Content writing is a flourishing field with a wide variety of type of content. The jobs and opportunities in content writing include writing high-quality blog posts, social media posts, video scripts, sales copywriting, e-books, UX, technical writing, etc. There are endless possibilities.

But, often content writers face several challenges. Two major challenges that prevent content writers from creating pieces are writer's block and tight deadlines. As a result, they fail to churn read-worthy content capable of grabbing the eyeballs.

Along with this, often their content lacks proper research. Even after spending hours on a writing piece, content writers fail to get a good Google ranking. It happens because the content they write is not optimized for SEO.

All these problems are solved by ChatGPT. The chatbot uses AI language models. It helps it understand and mimic human-like language. Due to this, it makes content sound like it is written by a human.

Let's explore the different features of ChatGPT for content writers, copywriters, and content marketers.

Top Uses of ChatGPT for Content Writers

Below we will provide you with the best uses for ChatGPT for content to write high-quality content.

Generate Topic Ideas

The first thing you can use ChatGPT for is generating new topic ideas. It is often the case that content writers struggle with coming up with new article and blog ideas.

They can use ChatGPT to rescue them and offer them new ideas related to a new topic. You can use the following prompt for ChatGPT to help with generating new topics.

Preparing the Outline for Articles

The main aims of creating an outline are to maintain coherence, prevent information, and give direction to writing a piece of content.

For example, if you are doing a contrastive analysis of two variables, the chatbot will help you present the information and help it assimilate organically. So, if your article is about the "Difference between data and information," ChatGPT will provide your major subheadings, such as:

• What is data and what is information?
• The data and Information difference
• In terms of business, what is information?
• Describe the relationship between data, information, and knowledge.
• What are the differences between Data, information, and knowledge?

You can build on this primary information and do your research accordingly.

If you want ChatGPT to create an outline on a given topic, use this prompt:

Along with outlining, this prompt also provides a potential structure for the article. In this way, you do not have to struggle with different headings and subheadings separately. This is how it helps content writers by making the writing process simpler.

Read About Experiences of a Content Writing Intern: My internship journey as a content writer -By Gaganpreet Kaur from Punjabi University

Top Uses of ChatGPT for Copywriting

There are some other uses of ChatGPT for copywriters. Let's read about them in this section.

Catchy Headlines for Copywriting

The job of a copywriter is to write catchy headlines. It is important because it helps bring audiences to click on the article and make them stay there. However, an effective copy is that which is informative and interesting to read. In this way, it is a difficult thing to do. It becomes all the tougher if you are mentally occupied or worse going through writer's block.

Simply use this prompt and get amazing suggestions from ChatGPT for copywriting.

The Natural Language Processing capabilities of ChatGPT allow it to understand how to target the emotional sensibilities of the audience. A good copy uses a combination of three rhetorical tools. These tools are logos, ethos, and pathos.

Logos: dependence on empirical evidence and logic

Ethos: using authority and credibility

Pathos: persuasion through emotions

It takes a human touch to organically assimilate these rhetorical tools. But ChatGPT's Natural Language Processing capabilities help it to provide an attractive copy that looks like it is written by a human.

Improvise your Copy

Sometimes content writers and copywriters already have a copy. But it is often not good enough to garner the attention of the audience. ChatGPT can help in improving the copy as well and simplify the content creation process.

The following prompt can be used for this task:

Here, ChatGPT uses language models and search engine trends to understand the modifications that can be done to the available copy.

Craft Effective Emails

Effective email writing is used in email marketing. Do you get emails that try to sell you a product or a service? Or those emails which urge you to undertake some reformative measure such as adopting animals from shelter homes or supporting a cause. Yes, exactly those ones. But did you know they are written by professionals who use specific skills?

There are certain parameters that have to be followed to convince the readers to read the email and take the appropriate action.

1. Knowing the target audience and the market.
2. Using language which prompts action.
3. Personalizing emails.
4. Giving information on the features.
5. Promoting the benefits.

So, if you thought email marketing was easy - you were quite wrong. But how does ChatGPT help in writing effective emails?

The answer is simple - NLP. ChatGPT is trained in sentiment analysis. It means it knows how to convince the readers with the help of appropriate language. It understands the emotional tone which should be used in this type of genre of writing.

You can use the following prompt to ask ChatGPT to write an email:

[provide an email sent to [receiver's name/intended audiences] on behalf of [sender's name] regarding [enter topic/intent]"

ChatGPT for Both Content Writers and Copywriters

The lines between being a content writer and a copywriter blur when you write for the internet. You have to be good at research as well as creative writing. However, the workload and other forms of pressure often don’t allow writers to perform all tasks efficiently.

Write Creative Social Media Captions

Several content writers are in the marketing and social media field. A major part of their job is to write interesting social media captions for posts for a wide range of audiences. Since social media is a competitive place in terms of attention-grabbing, content writers have to be very good at writing captions.

ChatGPT can do quirky and witty social media captions to match the marketing strategy. You can simply use this prompt:

You can also ask ChatGPT to provide it customized captions for different social media, such as LinkedIn, Instagram, Facebook, etc.

Write Product Description

Copywriters are also hired for writing product descriptions. Online shopping is highly in demand. You can buy almost everything with a click of a button. It is true not only for products. Rather, various services can be hired on the Internet.

However, one problem that comes with internet shopping is the buyers cannot try the products. It is where catchy and informative product descriptions come to the rescue.

ChatGPT can write extraordinary product descriptions and help your product/service stand out. Use the following prompt to write a product description:

Simplify Content Readability

Content writers have to be careful about keeping their pieces of content simple. Most times they cater to an audience with different types of reading difficulty levels.

For this reason, content writers have to be careful about keeping the Flesch readability score appropriate for the target audience. The Flesch readability score indicates the reading difficulty level of a piece of writing. The higher the score, the more difficult it is to comprehend the articles or blog posts by an average reader.

So, content writers can use ChatGPT which uses NLP to ensure that the Flesch readability score is appropriate. You can enter the text and check the readability level of the text. If it is not appropriate, ChatGPT can help you adjust the readability.

Use this prompt for content readability:

SEO for Content Writers and Copywriting

SEO stands for Search Engine Optimisation. SEO analytics are very important when content is published online. It can be a blog article, a website description, a production description, or any kind of content. The job of content writers and copywriters is to ensure that the content they are writing ranks at the top in Google search results. In this way, they have to compete with literally billions of other search results and get a higher ranking.

Let's learn about the SEO operations ChatGPT can perform:

SEO Keyword Search

ChatGPT can provide you with a list of keywords that are relevant to the given topic.

For instance, if you are writing about 'football', it will provide what keywords and phrases are used in the context of the game.

The prompt used for keyword search is:

Finding High Ranking Keywords

Content writers and copywriters have to determine what keywords (from the list of keywords) would provide them more traffic on the internet.

For this, the following prompt can be used:

SEO Title and Meta Description

In order to rank higher in search results, content pieces need to have a good SEO title and meta description. These are important because appear on Google search results or SERP. A few lines of the title and the meta description help the readers decide whether they want to click on the article or not. It is also crucial for Google search ranking.

To make ChatGPT help with meta description and title, you can use the following prompt:

This ChatGPT function is particularly useful for copywriters. They not only have to ensure the content appears on Google ranking, but it's also their job to make it useful for the target audience.

For example, copywriters have to make the search results appropriate for local users. So, if someone from a particular region from a certain city is looking for a hospital, s/he should find it in his/her local area.

Content Personalisation

ChatGPT can allow users to write the title and the meta description which suits the need of the local audience. You can use several variables to customize the search result and enhance the user experience. For content personalization, you can use this prompt:

To add other variables, you can use:

Manage SEO Analytics

If you have a website, blog posts, or a social media page you would know it is important to track the performance of the content you are posting on these sites. Unless you do that, the entire process of posting content is a futile exercise.

ChatGPT comes with tools that give you in-depth insights into the performance of your work. You can do this with the help of the following prompt:

We provided you with a complete guide on how to use ChatGPT for content creation. If you are a content creator or a copywriter, you would benefit greatly from how ChatGPT can help you.

In this article, we discussed the uses, benefits, and applications of ChatGPT for content writers and copywriters. Although writers would still have to use their intellect, creativity, and logical abilities, yet ChatGPT becomes an able companion.

Hope you like this article. For more such articles, stay tuned to Unstop.

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