Journey of Colgate Transcend 2018 runner up Saloni Gujral

I was on the top of the world when my team was declared the runners up for Colgate Transcend 2018. This competition was almost hand made for my team as we wanted to work on a live case study and what better than doing it for Indian's most trusted company Colgate.

The competition was almost 2 months long. Understanding the brand purpose was the most crucial part and I did give a lot of time to that. There were a lot of discussions and we gave each other enough chances to explain one's idea and convince the rest of the team before we discard it.

It was hard work and the indomitable spirit to win it despite the obstacles. There were 5 teams in the finale. The toughest competition was the team from MDI Gurgaon. Their idea was intriguing, well thought and put together in a nice manner. Listening to other teams present was also a huge learning experience in itself.

The competition was fair and just. All our queries were promptly answered by the organizing team. The judges were very patient and asked relevant questions which made us ponder and made our idea even better. Thanks to the competition and the process, I have learnt how to analyze future trends and use them to formulate strategies. I have also learnt a lot about what customers expect from an FMCG brand on social media platforms.

Do you have your eyes set on winning Colgate Transcend 2018? Read more about the organizers Colgate Palmolive (India) Limited to cover all your basis.