Gamified Recruitment For Engaging And Assessing Top Talent

0 min read

Humans are inherently drawn to games, a universal aspect observed across cultures and ages. This innate love for games stems from the desire for challenge, engagement, and rewards. In today's competitive job market that requires innovative ways to attract top talents, recruiters are tapping into this natural inclination through gamification of the hiring process. By incorporating game elements into the hiring process, companies can create a more engaging and interactive experience for candidates.

Gamified recruitment goes beyond traditional interviews and referrals by presenting candidates with challenges and simulations that test their skills and abilities. This unique approach in the recruitment process allows the organization to assess a candidate's problem-solving abilities, performance under pressure, and their cultural fit. Let’s explore this hiring technique in detail.

Up your game! Hire faster through optimal assessments. Click here to explore 

What is Gamified Recruitment?

Gamification in recruitment has gained significant momentum in recent years. By incorporating game mechanics, such as leaderboard competitions, interactive video games, and scenario-based challenges into the hiring process, organizations are transforming traditional hiring methods into interactive experiences for job seekers.

The concept of gamification involves applying elements of games to non-game contexts, such as recruitment. In the hiring context, gamification introduces challenges and activities that engage job seekers throughout the application process. HR experts believe that gamification can pique candidates’ curiosity regarding job opportunities and project an innovative image of the employer apart from providing accurate glimpses into prospective applicants' future job performance. By leveraging game mechanics like points, achievements, and progress tracking, companies can make the hiring experience more enjoyable and immersive.

Gamification is grounded in years of research in behavioral and cognitive neuroscience. By incorporating game elements into the hiring process, companies can tap into the psychological principles that drive motivation, engagement, and performance, leading to more effective and engaging recruitment strategies.

How is Gamification Useful for Recruitment?

Gamification has revolutionized the hiring process, bringing a fresh and interactive approach to candidate evaluation. Interactive challenges or business simulation games provide real-time feedback on how candidates perform under pressure or within team dynamics. This data enables recruiters to make informed decisions about candidates' suitability for a role.

In short, gamified recruitment benefits for employers and recruiters in the following ways:

1. Active involvement of candidates: Traditional application processes can often feel monotonous or impersonal. However, with gamified hiring, candidates are actively involved in challenges that assess their skills or knowledge related to the job role. This increased engagement leads to a more positive experience and better employer branding.
2. Higher-quality applicants: The approach tends to attract individuals who are willing to go above and beyond standard application procedures. The interactive nature of these assessments filters out less committed applicants while attracting those who are genuinely interested in joining the company.
3. Improved identification of qualified prospects: Through interactive challenges and simulations incorporated within gamified assessments, recruiters gain deeper insights into a candidate's capabilities beyond what a resume or interview may reveal. These assessments help identify individuals with the right skills and cultural fit for the organization.
4. Reduced time-to-hire: Gamified assessments enable recruiters to evaluate potential hires efficiently and effectively. By automating certain stages of the hiring process, such as initial screening or skills assessments, companies can significantly reduce time-to-hire without compromising on quality.
5. Replacement of Application Forms: Instead of relying solely on traditional application forms that can be tedious and monotonous for candidates, recruiters can now implement gamified elements to gather candidate information. Companies can gain valuable insights into their skills and preferences by designing interactive quizzes or challenges as part of the application process.

Variety of Games in Gamified Recruitment

Remember how boring lectures turned into fun when school teachers announced class quizzes or impromptu games? That is what gamification does to the recruitment process.

As per a survey by TalentLMS, 78% of the candidates claimed that a gamified recruiting process makes them more eager to work for the company! This is a good enough reason for companies to shift towards gamified recruitment.

When we speak of gamification in the hiring process, there is a diverse range of games that companies can choose from. These include:

1. Assessment Games: Evaluate candidates' skills through interactive challenges.
2. Escape Room Scenarios: Measure problem-solving and teamwork skills.
3. Simulation Games: Assess candidates in realistic job-related scenarios.
4. VR Assessments: Use virtual reality for immersive job previews.
5. Gamified Aptitude Tests: Transform traditional tests into interactive games.
6. Leaderboard Competitions: Track candidates' progress throughout the process.
7. Gamified Job Previews: Showcase company culture through interactive experiences.
8. Interactive Video Games: Evaluate decision-making skills and suitability for roles.
9. Scenario-Based Challenges: Test problem-solving abilities with gamified scenarios.
10. Gamified Interviews: Incorporate game elements like case studies for real-time assessment.

The type of game depends on the skills the recruiter wants to gauge. The key is to align the game elements with the company’s strategic goals, values, and hiring requirements. Using platforms like Unstop, employers can choose from tested gamified hiring assessments, custom-made quizzes, and other games curated to filter the right talent.

Example of Companies Using Gamification for Hiring

Leading organizations have recognized the value of gamified recruitment and have successfully implemented it in their hiring processes:

1. Google: Known for its innovative approaches, Google has incorporated gamification into its hiring strategy. The company used custom games and challenges (for example, Code Jam) to assess candidates' problem-solving abilities and creativity.

2. L'Oreal: L'Oreal implemented a program called Brandstorm, which is a gamified competition that allows participants to showcase their skills and creativity in various marketing challenges. Brandstorm provides them a platform to think like marketers, entrepreneurs, and innovators. This helps Loreal to identify individuals who possess the necessary qualities and potential to excel in the field.

3. Tata Consultancy Services (TCS): TCS, one of India's largest IT services companies, has developed a game called CodeVita, a coding competition where participants are required to solve complex coding problems. This allows TCS to identify talented programmers and assess their problem-solving skills in a fun and interactive way.

4. Infosys: Another prominent IT company in India, Infosys, has also embraced gamification for recruitment. They have created a virtual reality-based game called InfyTQ, which tests candidates' technical knowledge and coding skills.

5. Wipro: Wipro, a leading global IT consulting and outsourcing company, has introduced a gamified assessment platform called Wipro Elite NLTH (National Level Talent Hunt). This platform includes various games and puzzles that assess candidates' logical reasoning, analytical thinking, and problem-solving abilities.

6. HCL Technologies: HCL Technologies, an Indian multinational IT services company, has incorporated gamification in its recruitment process through a platform called TechBee. TechBee is a gamified assessment platform that evaluates candidates' technical knowledge and skills through interactive games and challenges. This allows HCL Technologies to identify and recruit young talent with a passion for technology.

7. Mariott: Mariott, a well-known hotel chain, has developed a virtual reality-based game called ‘My Marriott Hotel’ to assess candidates' attributes relevant to the hospitality industry. This game allows potential employees to navigate through various scenarios and challenges that simulate real-life situations they may encounter while working at a Mariott hotel. By using gamification, Mariott can effectively evaluate candidates' customer service skills, problem-solving abilities, and their ability to handle stressful situations.

These are just a few examples of companies that have successfully integrated gamification into their recruitment process. By leveraging gamification, these companies are able to attract talented individuals, engage them in a unique way, and assess their skills effectively.

The Impact of Gamification on the Hiring Process

Gamification is poised to transform hiring for the better. The incorporation of gamified assessments makes the process more dynamic and engaging. One major impact of gamification in recruitment has been reduction in hiring time.

Traditional hiring processes often involve multiple rounds of interviews and extensive screening procedures. However, with gamified techniques, recruiters can streamline the selection process by quickly identifying qualified candidates based on their performance within games or simulations. This not only reduces time-to-hire significantly but also maintains accuracy in candidate assessment.

Gamification in recruitment also helps minimize unconscious bias by focusing on objective performance indicators rather than subjective judgments. Candidates are evaluated based on their abilities demonstrated within games or simulations, reducing the influence of personal biases. This promotes a fairer and more inclusive hiring process.

The Future of Gamification in Recruitment

Introducing game elements into conventional hiring process takes recruitment to a whole new level, making the experience more enjoyable and memorable. Instead of sifting through stacks of resumes, recruiters can assess candidates' skills through interactive challenges and simulations. This saves time and provides a more accurate representation of their abilities. Apart from the direct benefits for recruiters, gamified hiring also helps to boost employer branding, making potential employees feel excited about being a part of the company.

Hence, it is time for employers to turn their gaze towards its powerful recruitment tool. And with Unstop’s next-gen hiring assessments, gamified recruitment is a cakewalk. Embrace this trend and unlock the potential for finding exceptional candidates who are not only qualified but also passionate about joining your team. The future of hiring is here – will you be at the forefront or left behind? The choice is yours!

Frequently Asked Questions

1. Are there any industries where hiring through gamification is particularly effective?

Gamified recruitment can be beneficial across various industries, but it has shown particular effectiveness in fields such as technology, creative industries, sales, customer service, and roles requiring problem-solving skills. These industries often require employees who possess creativity, critical thinking abilities, adaptability, and quick decision-making skills — qualities that can be effectively evaluated through gamification.

2. How can gamified recruitment improve diversity and inclusion in the hiring?

Gamified recruitment has the potential to improve diversity and inclusion by mitigating bias. Traditional hiring methods often suffer from unconscious bias based on factors like gender or ethnicity. By focusing on objective game-based assessments rather than subjective judgments during interviews or resume screenings, gamification helps ensure a fair evaluation of all candidates based solely on their skills and performance.

3. Can small businesses benefit from implementing gamified recruitment?

Gamified recruitment isn't limited to large corporations; small businesses can also reap its benefits. It allows small businesses to compete with larger businesses for top talent by offering an engaging and unique candidate experience. Moreover, since many small businesses have limited resources for lengthy hiring processes, gamified recruitment can streamline the evaluation process and help identify the most suitable candidates more efficiently.

Suggested Reads:

• Understanding Recruitment Funnel Metrics For Measuring Effectiveness Of Hiring
• Step-By-Step Approach To Building A Winning Campus Recruitment Strategy
• Lateral Hiring: A Complete Guide To The Process, Its Benefits, Challenges & Best Practices
• Do You Need Targeted Recruiting? Find Out In This Detailed Guide