Here’s how to win Kotler’s Conundrum, the Red Brick Summit -With Harshit Sharma

Competitions are an intricate part of the B-School community. Where hundreds of corporate competitions are conducted every year, there are a lot many inter B-School competitions as well that, at times, go unnoticed. Unstop (formerly Dare2Compete) in association with MarkZip, is back with an all-new initiative - B-Hustle, where we talk about inter B-School competitions every week that shed light on the countless competitions, events and summits hosted by B-Schools all year round.  

Speaking of one such event, Harshit Sharma, a final year student at XIMB and the founder of MarkZip - a Marketing Society, discusses in detail the nitty-gritty of participating in the most coveted Marketing Case Study competition - the Kotler’s Conundrum, conducted at the Red Brick Summit by IIM Ahmedabad. 

Harshit walks us through the structure of the Red Brick Summit and what makes it stand out from all the other events, so much that it earned the tag of the D2C Most Popular B-School Festivals 2020. In line with this, he elaborates in detail the Kotler’s Conundrum and explains why this Marketing Case Competition gets all the limelight. 

Harshit goes on to talk about the various rounds of the competition, the expectations of the Jury and the prizes to be won along with his views on the importance of B-School competitions. 

To know more about Kotler’s Conundrum and how you can participate in it, watch the video above.