How an internship at Walmart India gave me practical exposure in the field of Marketing | Parth's story
What is the selection process for an internship at Walmart India?
The selection process at Walmart India consisted of the following two rounds:
- Profile Shortlisting
- Personal Interview
After sailing through both the rounds, I was selected for an internship as a part of the Marketing and Membership Strategy Department.
What did I learn during my internship?
My main responsibilities included creating a business playbook for social media platforms, competitive analysis, market research, suggesting strategies and performing growth hacking for the best price brand. This was a very dynamic role that allowed me to tap my hidden potential.
My internship at Walmart India gave me practical exposure in the field of marketing. It allowed me to develop my hard and soft skills. During my internship, I learnt the nuances of Brand Management, Marketing Strategy, Business Strategy, Digital transformation, Market Research, Competitive Analysis and Social Media Marketing. I also had the privilege to work on my Crisis Communication and Critical thinking abilities.
What is the work culture at Walmart India?
I moved to Gurgaon to pursue my internship. The internship had a lot in store for me. So, I did not think twice before grabbing this opportunity. During the course of my internship at Walmart India, I had the privilege of interacting with the CEO of Walmart India, Mr. Krish Iyer. This was an enjoyable, informative and productive session. I was fortunate enough to be a part of the GTM strategy for the opening of the new Best Price Vijayawada store in India.
If working at Walmart India was a choice, I would grab this opportunity with both hands. The sole reason behind it is the plethora of opportunities that Walmart India offers. It allowed me to dive deep into my passion and provided a competitive work environment.
What did I learn from my mentor during my internship at Walmart India?
I was fortunate enough to have a really helpful mentor who guided me throughout my internship. The key takeaways from my mentor were:
- The primary focus must be on your work and customers
- Have an aggressive approach towards your work
- Never shy away from learning new things
- Analyze every situation from the viewpoint of the customer.
To summarize, doing an internship with Walmart India was one hell of an experience. This internship has made me a better individual, one who is capable of taking independent decisions. Moreover, I was also able to apply my theoretical knowledge to real-world problems.