My internship at Tata Motors developed my skills in leadership and communication -By Amritansh Khare from JIM Lucknow

Tata Motors, previously known as Tata Engineering and Locomotive Company (TELCO), is an Indian global car assembling organization. It has its headquarters in Mumbai, Maharashtra, India. It is a part of Tata Group, an Indian aggregate. Its items incorporate traveller autos, trucks, vans, transport, sports vehicles, development gear, and military vehicles. I am a student of marketing and simultaneously, an automobile enthusiast. So, I wanted to do my internship in the automobile sector. My Internship at Tata Motors offered me exposure in both marketing and the automobile industry. I leapt at the chance.

What is the selection process for an internship at Tata Motors?

The selection process was simple as it involved just a Personal Interview. It asked basic questions on marketing and the ABCs of the automobile world. The interview was quite nerve-wracking and confidence can help tip the scales in your favour.

What did I learn during my internship?

During my internship at Tata Motors, I had to complete a project. The title of my project was 'Conversion Optimization of Digital Leads’. This meant I had to make sure that the Tata dealership did proper follow-ups of all the web inquiries and that a test drive must be offered to each customer. The overall experience of a customer who placed an online inquiry had to be increased. I got the target to increase the sales through web inquiry by a minimum of 5% where I achieved 150% of the sales target. I was able to develop my skills in various domains like leadership, team handling, communication and observation.

For my internship at Tata Motors, I had to move to Varanasi. Being alone in a new city filled with strangers was quite exciting. Popular for its ghats, both life and death meet here. The various temples, age-old traditions and different cultures gave me an aesthetic feeling. I would love to work for the organization if given an opportunity for the brand name it has. To be self-sufficient and to always be confident in whatever you do were the biggest takeaways from my internship at Tata Motors. In a nutshell, my internship at Tata Motors was one hell of an experience!

Amritansh Khare - JIM Lucknow

(Batch of 2018-20)

Amritansh Khare currently a student of Jaipuria Institute of Management, Lucknow, is a fun-loving and adventurous person. He loves traveling and photography.