HUL LIME Season 10 - Everything one needs to know

LIME in association with Hindustan Unilever Limited (HUL) is an annual marketing and business event conducted in B-Schools across the country. Short for Lessons in marketing excellence, the season 10 of this series was open for all first and second-year students irrespective of their fields of specialization. The semifinal round of this season consisted of case studies given to the contestants by HUL. These were based on the ready-to-eat segment. The participants had to give a presentation regarding their market strategy and their idea of dealing with the product.

An inter B-school competition of sorts, HUL LIME lays emphasis on inculcating strategic thinking in the students. It aims to give students an insight into how the marketing industry works and gives them the required exposure. It allows students to get imaginative and creative with their ideas.