IIM Lucknow online product management course that focuses on data analytics

IIM Lucknow, as a part of its executive education, has recently launched ‘Data-Driven Product Management Program’ - an online course that will be focusing on the role of data analytics and design thinking in Product Management. The premier institute will be teaming up with the online learning platform, WileyNXT. The time duration of the course would be six months and a joint certification (from WileyNXT and IIM Lucknow) will be provided at the completion of the program.

According to IIM Lucknow, the program will build up the students’ abilities in critical thinking, intensive learning, and industry-led orientation. A number of classes in the course of this program will also be with industry experts who will bring business context to the classroom.

Product management includes strategy, street mapping, and function definition. Combining a product manager’s skills with data analytics and design skills is a brilliant idea because that will set a foundation for a trend-smart product management strategy. According to the institute, this course will be the only executive education program as a way to converge product, marketing, development, and scale-up method with data analytics and design

Apart from this, the course will also lay the groundwork for machine learning and how it can be utilized in the production process. According to Vikas Gupta, managing director of WIly India, Product Managers in India are less in number as compared to other countries. Therefore, the demand is very high for skilled individuals who have knowledge not only about product management but also how to utilize the new-age resources for better results.

Eligibility:

The pre-requisite for the course is at least a 55% aggregate of marks in graduation along with a minimum experience of one year. The target audience for this course would be:

Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth
Software development and tech professionals who aspire to get into product management roles
Entrepreneurs
Marketing managers

You can go to the IIM Lucknow website or check here for admission inquiry and other details regarding the Data-Driven Product Management program.

How will a combination of Product Management and Data Analytics be beneficial?

Many products fail in the marketplace resulting in huge financial losses simply because the Product Management was not up to the mark. Managing products coupled with a knowledge of the latest trends (data analysis) and design demand will reduce the number of product failures owing to sloppy product management.

Professor Rajeev Kumra, faculty, IIM Lucknow and Program Director says, “In the post-COVID world, digital is going to be a game-changer, we need to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through data-driven strategy. The learners will be skilled to do analysis, be adept to design thinking, and cultivate a growth mindset, all of which is critical for the success of a product.”

IIM Lucknow has a number of executive programs that one can choose from, each pertaining to a different aspect of the BSFI sector. You can check out other such courses here.

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