What’s the buzz about IITIIMShaadi, and the tweet - “as I finish up my MBA, wife search is ON”?

“Do girls from IIT/IIM want to marry only IIT/IIM guys?”

“Are there couples in IIMs?”

“What is it like to marry an IITian?”

“What is IIM IIT matrimony?”

These are some of the most common searches on Google!

When a student is admitted to an IIM or IIT, a slew of favorable assumptions accompanies him or her. Other than being put in a high-paying job, one of these assumptions is becoming eligible for the search for ‘an elite and highly educated partner for marriage’.

It would be wrong to put everyone under this club, but it would be more incorrect to argue that such individuals do not exist. Here is one such example of Saurabh Sharma from FMS Delhi, who describes himself as someone who posts opinionated baseless hot-takes on Twitter for engagement -

as I finish up my MBA, wife search is ON. successful referral gets you macbook pro.
Must haves
- IIT/IIM degree
- brief stint at MBB
- raised funding from tier 1 VCs
- featured in “30 under 30” lists
- girlboss written in twitter bio
- more followers on Twitter than Instagram
— Saurabh Sharma (@randomusements) March 29, 2022

His attention-grabbing post - "as I finish up my MBA, wife search is ON" on Twitter details other ‘must-haves’ too, like -

IIT/IIM degree
brief stint at MBB
raised funding from tier 1 VCs
featured in “30 under 30” lists
girl boss in Twitter bio
more followers on Twitter than on Instagram

Here is another recent event that has made netizens go crazy!

Karan Johar - the new matchmaker in the B-World?

Take a moment to reflect before associating B-World with the Bollywood world, because the new 'B' here stands for Business (MBA) in his life.

Trolled for promoting a matrimonial platform only for 'highly educated' people, netizens are roaring against Johar and the IIT IIM Matrimony startup. The popular director was dubbed the "brand manager for elitism" for advertising a matrimony service just for IIT and IIM alumni.

As his Instagram caption reads -

The matrimonial platform like no other - IITIIMShaadi.com! And I'm super excited to see some 'real' love come to life, not just reel!

If you are looking for your life partner, https://www.iitiimshaadi.com/ should be your go-to site. They invite alumni of the top 10-15 colleges from all fields to register and find a match amongst each other!

View this post on Instagram

A post shared by Karan Johar (@karanjohar)

When you try to connect the dots and reach the public by addressing sensitive issues like - only for the highly educated, mental compatibility, and age-caste-height - you are ought go viral overnight. In a blink of an eye, the Instagram post was flooded with comments like -

Well, IITIIMShaadi - Wedding service in Gurgaon, India has piqued many people's interest; what are your thoughts on its relevancy and branding?

Here are some exciting reads for you -

Shivangi Vatsal

Sr. Associate Content Strategist @Unstop

I am a storyteller by nature. At Unstop, I tell stories ripe with promise and inspiration, and in life, I voice out the stories of our four-legged furry friends. Providing a prospect of a good life filled with equal opportunities to students and our pawsome buddies helps me sleep better at night. And for those rainy evenings, I turn to my colors.