Impacting lives of the tribal women with OKHAI - an initiative by Tata Chemicals Society

Social business and a fashion brand, OKHAI works with tribal women from across India. Kirti Poonia, Head, OKHAI; talk about this pragmatic initiative by Tata Chemicals Society for Rural Development (TCSRD). Artisans from across the country design and make apparel and home decor articles with a flavour of their own unique culture and traditions. 

These bespoke products are retailed online and the profits generated are used to train more tribal women. An endeavor with a heart still encounters. Some of them being, achieving scale. The model works beautifully in Gujarat and taking it to other places with the same degree of success is the challenge. With realising these goals, OKHAI will be able to impact the lives of 1000s of women in the coming few years.