Home Newsroom ITC food business collaboration with Frozen Bottles to lift consumers spirits amidst the pandemic mayhem

ITC food business collaboration with Frozen Bottles to lift consumers spirits amidst the pandemic mayhem

D2C Admin

0 min read

ITC food business collaboration with Frozen Bottles to lift consumers spirits amidst the pandemic mayhem

0 min read

As consumers’ adapt to the new normal by pivoting their spending online while staying at home, ITC food business collaborates with Frozen Bottles to enter the online dessert space. The two ‘food wizards’ have come together to create a tempting range of desserts and beverages which will be available to be ordered via online food aggregators like Swiggy and Zomato.

Co-created by their combined team of Food and Beverage experts, the exclusive chocolatey menu aspires to serve ‘indulgence in a bottle’. For dessert lovers stuck at home amidst the new normal, ITC's food business collaboration with Frozen Bottles will come across as a boon, helping them to satiate their cravings for delicious treats with just a few clicks.

Undertaking innovative initiatives: The ITC way

ITC has been a forerunner in taking innovative initiatives that have always corroborated the trust of their consumers in their brand. Recently when the countrywide lockdown was imposed, leaving migrant labourers in deplorable condition, ITC set up a INR 150 Crore contingency fund for relief operations. They sold essential commodities like meals, food packets, soaps etc. to distressed migrant workers as well as doctors.

Now by making their way to the online dessert space, ITC's food business collaboration with Frozen Bottles aims to uplift consumers' spirits by serving them 'indulgence' in the formats of cake jars, milkshakes and sundaes. The collaborative offering has already been launched in Bengaluru and Chennai and will soon roll out in other cities including Delhi, Mumbai, Pune, Hyderabad, Nagpur and Goa.

Food business competition amidst the pandemic

Being the third-largest foods company in India, ITC’s food business strategy to collaborate with Frozen Bottles is helping it to stay in the neck to neck competition with other food brands like Britannia and Parle Agro who have witnessed highest ever sales as buyers are rushed to stockpile staple food amidst lockdown. Different food businesses are adopting different practices like changing their logo to spread social distancing messages or advertising about their contactless services. But ITC's food business collaboration with Frozen bottle is innovative as it caters to a large number of dessert consumers directly.

Edited by

D2C Admin

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ITC frozen bottle collaboration business food business online dessert covid-19 impact