AB InBev's The Bud Challenge: Everything one needs to know

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The Bud Challenge brought to you by AB InBev, is a competition hosted amongst the top B-schools. Being the world’s largest company for beer brewing, AB InBev focuses on bringing people together to create a better world. 

The Bud Challenge

The Bud Challenge, being one of its kind business challenges, is open to students from all specializations. It, thus, provides them a platform to showcase their ideas, a chance to compete among themselves and solve business challenges.

Spanning across four rounds, the competition lays emphasis on the following key functions:

• Strategy

• Marketing

• Sustainability

The Bud Challenge Eligibility 

The Bud Challenge is open to first and second-year students, both, with criteria of not having an experience of more than 3 years. Each team must comprise of 2 to 3 members. Amongst the three listed, they will have to choose any one business challenge and solve it accordingly. In addition, students from selected B-schools are eligible to participate in the competition, the list of which is displayed below:

• Indian Institute of Management, Ahmedabad (IIM A)

• Indian Institute of Management, Calcutta (IIM C)

• Indian Institute of Management, Bangalore (IIM B)

• Indian Institute of Management, Indore (IIM I)

• Indian Institute of Management, Lucknow (IIM L)

• Indian Institute of Management, Kozhikode (IIM K)

• Indian Institute of Management, Shillong (IIM S)

• Department of Management Studies, IIT Delhi

• Faculty of Management Studies, Delhi (FMS)

• Indian Institute of Foreign Trade (IIFT)

• Narsee Monjee Institute of Management Studies, Mumbai (NMIMS)

• Jamnalal Bajaj Institute of Management Studies, Mumbai (JBIMS)

• Management Development Institute, Gurgaon (MDI)

• National Institute of Industrial Engineering (NITIE)

• Mudra Institute of Communications, Ahmedabad (MICA)

• Shailesh J. Mehta School of Management, IIT Bombay (SJMSOM)

• SP Jain Institute of Management and Research (SPJIMR)

• Symbiosis Institute of Business Management, Pune (SIBM)

• Tata Institute of Social Sciences, Mumbai (TISS)

• XLRI Jamshedpur

Prizes

A unique, unparalleled competition, the Bud Challenge offers exciting prizes too. 

• The winning team gets a cash prize worth Rs. 1,50,000. They also get PPIs to ace through AB InBev’s talent programs, separately designed for both first and second-year students. 

• In addition to PPIs, the runner up team wins a cash prize of Rs. 75,000. 

• The top 5 teams get a chance to be featured on CNBC TV18. 

• Moreover, the top 20 teams lay hands on selected merchandise from AB InBev. 

• Not only this, but the top 20 teams might also get recommended for PPIs!

Bringing the smartest brains to innovate, strategize and evaluate key business challenges, AB InBev’s Bud Challenge is the one you’ve been looking for, all this while. Challenge yourselves with grueling business scenarios and deal with real-life problems. Are you ready?