The life of an Area Sales Manager unveiled -With Shiladitya Kar and Debopam Ghosh

Busy dancing to the tunes of Consulting or Marketing roles, we often forget about the crucial yet understated roles offered during the placement season. Lying under this banner is the role of an Area Sales Manager, a pivotal position, known to define the career of candidates in the Sales domain. To lay bare the realities of this particular field that isn’t commonly talked about, Shiladitya Kar, Asian Paints Limited and Debopam Ghosh, Edelweiss Tokio Life Insurance, ex-NMIMS students, share in great detail the nuances of the life of an Area Sales Manager.

From reaching out to your network of dealers, retailers or wholesalers to team management, looking for growth avenues and daily billing in the new normal, the responsibilities that come along with this profile are huge, mentions Shiladitya. While the profile primarily stays the same for companies from different industries, the work pattern might differ, he adds.

In regard to Asian Paints, Shiladitya goes on to talk about the various new avenues the company has stepped into, to keep up with the new normal. Surface and hand sanitizers along with its best selling product - Royale Health Shield, an anti-bacterial paint, have been in spotlight since lockdown, owing to the current need. He also adds that it is their prerogative as Area Sales Managers to fit these products into the market and educate the customers, dealers and retailers about them. 

Shiladitya and Debopam further talk about the other responsibilities that tag along once a student steps into the life of an Area Sales Manager, the interrelation between the domain of Sales and Marketing - difference and similarities and how and why this profile acts as a stepping stone for candidates willing to build their career in the field of Sales.

To better understand the life of an Area Sales Manager, watch the video above.