The P&G CEO Challenge 2017

Procter & Gamble Co.(P&G) founded in the year 1837, is an American Multinational Manufacturer of product ranges including family, personal and household care products.

This big multinational brand also has to face tough competitions in the market so, in order to ensure its high position, it is necessary to bring in innovation and fresh ideas to stay ahead in the race.

To procure best minds filled with innovative ideas P&G has taken an initiative in the form of ‘The P&G CEO Challenge’. The Challenge is designed to test business vision, leadership, communication, analytical and team-working skills.

The competition was held in three different rounds, namely, Live Game, National Finals and Regional Finals.

The students in the 1st year of MBA across IIM Ahmedabad, IIM Calcutta, IIM Lucknow, FMS, XLRI(Jamshedpur), SPJIMR(Mumbai), JBIMS, NITIE(Mumbai),ISB(Hyderabad,Mohali) could register in the teams of 4 members from the same campus for The P&G CEO Challenge 2017.

The registered teams across all campuses were given 2-3hrs “Live Business Strategy Simulation Game" between 15th July – 15th August 2017 to check their analytical and collaboration skills. The Campus winners then got to represent at the National round.

In the National Finals which was held on September 2017, the campus shortlisted teams were asked to solve a case study to check their business acumen and the team from NITIE Mumbai, comprising Harsh Chauhan, Arpit Agarwal and Abhijeet Patil were declared as National level winners. View the details of the competition here.

The Global Round, known as IMEA (Regional) Finals was held in Panama on 18th May’18. Various National winners from India, the Middle East and Africa participated and presented their business solutions for a real-life case study to P&G’s CEO, David Taylor. Upon evaluation, a team from Saudi Arabia comprising Linah Hussain, Malak Mously and Rawan Baik was declared as the winner of The P&G CEO Challenge 2017-18.

The Campus winners were awarded Pre-placement Summer Internship and iPhones were given to National Winner along with customized holiday trips to Hong Kong, Turkey, etc.

As per the responses received on Unstop (formerly Dare2Compete)Awards, The P&G CEO Challenge 2017 was favoured by students of the B-schools as one of the top 20 the Most Prestigious B-School Competitions of the Year 2018.

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