Uncovering a day in the life of a Brand Manager -With Debopam Ghosh and Shiladitya Kar

Marketing has been one of the most popular specializations amongst B-school graduates. But what sounds like the coolest domain, often associated with the world of glamour, has its own pros and cons. Unwrapping the intricate details of the role of a Brand Manager, beneath which lie the sub-domains of Associate Marketing Managers and Marketing Managers, Debopam Ghosh, Brand Custodian at Edelweiss Tokio and Shiladitya Kar, Area Sales Manager at Asian Paints, discuss the reality that lies beyond this realm of glitter and gold, presenting an insight into a day in the life of a Brand Manager. 

Unlike the roles given out in an FMCG/FMCD company, a Brand Manager in an insurance company like Edelweiss Tokio is primarily responsible for spreading awareness about the brand. From being omnipresent on all digital platforms to devising techniques and strategies that help people associate better with the brand via films and campaigns to being responsible for Product launches, a Brand Manager does it all! 

Debopam goes on to say that it's difficult for a fresh college graduate to step into the shoes of a Brand Manager in the FMCG or FMCD industry if the candidate does not have prior experience in the Sales domain. But when it comes to the BFSI sector, things are simpler and recruiters often look for the following two traits - an eye for content and an interest in curating creative strategies or campaign ideation. 

Shiladitya further mentions about the different routes in which a candidate can enter an FMCG or FMCD company in the role of a Brand Manager while Debopam shares his two cents for budding Marketers willing to step into this field post their B-School life.

To get a fair idea of what more lies under the umbrella of a Brand Manager, watch the video above and see Debopam and Shiladitya talk about a day in the life of a Brand Manager.