Alankaar - A Hindi Tagline Competition
FORE School of Management (FSM), New Delhi
Alankaar - A Hindi Tagline Competition: Stages and Timelines
Online Quiz
Round 1: Online Quiz
- Format: 20 Multiple-choice questions (MCQs) to be completed in 15 minutes, testing participants’ knowledge of basic Hindi language skills, brand taglines, core marketing concepts, and overall brand awareness.
- Date: 1st September 2025.
- Rules:
1) Use of AI tools is strictly prohibited.
2) No negative marking.
3) This will be an eliminatory round.
Submission Round
Only shortlisted participants from Round 1 are eligible in Round 2.
Task: Upload a presentation on any brand of your choice, proposing a unique tagline in Hindi for its upcoming or existing campaign.
Guidelines:
Slide limit: Maximum 3 slides (excluding title & thank-you slides).
Graphics, creatives, and even short video ads may be included to support the tagline.
Content Requirements:
1) Introduction to the chosen brand and its current branding strategy.
2) Analysis of existing taglines and their impact.
3) Proposed original Hindi tagline for the upcoming campaign with clear justification.
PPT Naming Convention: "FullName-RollNo-Brand". (For ex: "RajSen-183141-Zomato")
Offline Round
Shortlisted participants will deliver a live 5-minute presentation of their tagline and campaign concept before a judging panel at FORE School of Management, New Delhi (exact venue to be shared 24 hours prior).
All that you need to know about Alankaar - A Hindi Tagline Competition
"अलंकार" is a Hindi brand tagline competition crafted to spark creativity and sharpen strategic thinking. Across three exciting rounds, participants will explore the art of branding and ultimately create a tagline that is not only distinctive but also truly unforgettable.
Event Objectives:
- Inspire participants to think differently and craft impactful taglines.
- Enhance understanding of brand identity, messaging and positioning.
- Provide a platform for fresh ideas and bold marketing strategies.
Guidelines:
- All work must be original. Any form of plagiarism will lead to disqualification.
- The use of AI tools is strictly prohibited during the quiz and presentation rounds. AI-generated taglines or content will not be accepted.
- Presentations should be clear, concise and to the point.
- Participants may enrich their presentations with visuals, graphics or video ads if relevant.
Rules:
- This competition is open to all students of FORE School of Management only.
- The judge’s decision will be final and binding.
- Only original work will be accepted; AI usage is strictly prohibited.
- Any external ideas, concepts or theories must be properly cited.
- Evaluation will be based on depth of analysis, creativity, effectiveness and overall presentation quality.
- Team Sankalp reserves the right to disqualify any participant who fails to adhere to the rules and guidelines.
Important dates & deadlines?
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1 Sep'25, 08:00 PM IST Registration Deadline
Contact the organisers
Send queries to organizersRewards and Prizes?
Winner
First Runner Up
Second Runner Up
About FORE School of Management (FSM), New Delhi
Foundation for Organisational Research and Education (FORE) is committed to the advancement of Management Education, Research, Training and Consultancy. Incorporated in 1981, as a non-profit institution, FORE has been working with industry and academia for developing new domains of managerial thought and education and contributing to building leaders in today's global business environment.
Located in the heart of South Delhi, FORE provides contextual learning and helps in the development of students as thinking professionals, who have the ability to meet the future challenges of tomorrow's corporate leaders. The programmes develop multiple skills including managerial decision-making, problem-solving, analytical reasoning, communications, creativity and innovation.
FORE takes pride in its professional and high-quality faculty, modern infrastructure, technology and resources- be it in the fields of General Management, Human Resource, Finance, Operations, Marketing, Information Technology, Economics and International Business.
Recognitions & Accreditations
Accreditations/Ratings
- The PGDM, PGDM (IB), PGDM (Financial Management), PGDM (Big Data Analytics), PGDM (Executive) and FPM courses at FORE are AICTE (All India Council for Technical Education) approved.
- The PGDM & PGDM (IB) courses at FORE are accredited by National Board of Accreditation (NBA) till June 30, 2022.
- FORE School of Management has also been granted SAQS Accreditation for a period of five years with effect from December 2017.
- The PGDM and PGDM (IB) courses are recognized as equivalent to MBA. Equivalence permission is granted by Association of Indian Universities (AIU).
Institutional Membership
- India Habitat Centre, New Delhi
- Education Promotion Society for India (EPSI), New Delhi
- Asian Regional Training And Development Organization (ARTDO) International, Philippines
- Association of Indian Management Schools (AIMS), Hyderabad
- National HRD Network (Delhi Chapter)
- Association of Management Development Institutions in South Asia (AMDISA), Hyderabad
- Indian Society for Training & Development (ISTD), New Delhi
- The Associated Chambers of Commerce and Industry of India (ASSOCHAM), New Delhi
- BRICS Chamber of Commerce & Industry, New Delhi
- Developing Library Network (DELNET), New Delhi
- National Science Library: CSIR-National Institute of Science Communication and Information Resources (NISCAIR), New Delhi
- Management Libraries Network (MANLIBNET), New Delhi
- The Case Centre, England
- UN Global Compact Network India
- The Delhi Flying Club Ltd., New Delhi
- Academy of Indian Marketing (A.I.M.)
- PHD Chamber of Commerce & Industry (PHDCCI), New Delhi
- International Federation of Training & Development Organisations (IFTDO), UK
- India International Centre (IIC), New Delhi
Appeared in Renowned Publications
- FSM Features in the Asian Management Education Directory 1995/’96 published by European Management Development Centre, Huizen, The Netherlands.
Academic Partners
- Rennes School of Business, France
- ESCE International Business School, Paris, France
- Vietnam National University – HCM- University of Law and Economics, Vietnam
- Kathmandu University School of Management, Kathmandu, Nepal
- STI University, Yangon, Myanmar
- University of California, Riverside (IEP), USA
- University of Economics, Ho Chi Minh City, Vietnam
- Nanyang Business School, Nanyang Technological University, Singapore
- School of Business and Economics, Linnaeus University, Sweden.
- European Institute for Asian Studies, Luxemburg.
- Risk Management Institute, National University of Singapore.