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Chennai Super Kings: Roar Gets Louder

Indian Institute of Management (IIM), Kozhikode

IIM Kozhikode
#Case Study
#Business
Registered 573
Registration Deadline 22 Oct'17, 11:59 PM IST
Team Size 3 - 4 Members
Impressions 1,369
Eligibility
Engineering Students
Graduate
MBA Students
Postgraduate
Undergraduate

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All that you need to know about Chennai Super Kings: Roar Gets Louder

EVENT PREMISE

In the wake of recent controversial turmoil which CSK has undergone, it becomes inevitable to gear up for the relaunch of CSK with a bang. There are two problems that CSK is facing currently – the need to increase fan engagement online across various platforms (Facebook, Twitter, Instagram, etc.) and to leverage this fan base to create new avenues for revenue generation.

ELIGIBILITY & REGISTRATION
  1. Participation is open to all students across all campuses
  2. Participation has to be in teams of 3-4 members
  3. Teams should comprise of participants from the same college / institution only
  4. One person cannot be part of multiple teams
  5. Teams need to register on dare2compete platform

EVENT FORMAT

PRELIMINARY ROUND

The case has been launched. Please check the attachment for the case.

1. Analyze the given case carefully and come up with a summarized presentation based on the deliverables mentioned.

2. The submission should be in the form of a PowerPoint presentation not exceeding 10 slides including the cover slide and Appendix if any.

3. Submission Link: https://goo.gl/forms/Uy14M4mrZxrMgtSJ2 

FINAL ROUND
Based on the submissions, the top 5 teams will be shortlisted and invited to IIM Kozhikode (during 3rd - 5th November) to present their solution to a panel of judges. Exact dates of the final round will be communicated to the shortlisted teams at a later point in time.

PRIZES

1st Prize: INR 70000

2nd Prize: INR 40000

 

Event Coordinator

Varun Srinivas +91 9716556739

Saketh +91 8056026523

Important dates & deadlines?

  • 22 Oct'17, 11:59 PM IST Registration Deadline
  • 12 Oct'17, 12:01 AM IST Registration Open
  • 14 Oct'17, 11:59 PM IST Case Launch
  • 22 Oct'17, 11:59 PM IST Case Submission Deadline

Contact the organisers

Send queries to organizers

Download attachments

Rewards and Prizes?

Winner

Prizes include cash + kind

70,000

First Runner-up

Prizes include cash + kind

40,000

About Indian Institute of Management (IIM), Kozhikode

  • Spread over about 112.5 acres of land, IIM Kozhikode is situated on two hillocks in the ancient city of Calicut in Kerala.
  • Boasting of one of the most picturesque and oxy-rich campuses in the country, the world-class infrastructure includes guest care areas, air-conditioned classrooms, and LAN/WAN connectivity which enables every IIM Kozhikode resident to be exposed to a wholesome experience.
  • IIMK is one of the most efficient Institutions in India, which knows how to keep balance sheet green and all the stakeholders happy.
  • IIM Kozhikode started with a batch of 42 students in 1997 but has expanded remarkably over the years with a current batch of 356 odd students, making it the fastest growing management school in India.
  • It also conducts various National and International Conferences, truly living up to its motto of 'Globalizing Indian Thought'. Moreover, it has also started taking Consulting Assignments, revenue from which crossed the Rs. 10 million mark in 2007.
  • IIM Kozhikode is also one of the few Centres for Development of Digital Libraries in the world and is a country leader.
  • It has established an Incubation Centre for Excellence, in collaboration with the Government of Kerala to help the SC/ST students overcome their deficiencies in personality, communication, etc.
  • With a highly experienced and qualified faculty, academics is always a high priority for IIM Kozhikode.
Read more & get a sneak-peek into Indian Institute of Management (IIM), Kozhikode!

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