Excalibur 2026: The Ultimate Marketing Bidding Competition

About KRITVA '26 "Luminara of Legacy"

• Kritva '26 invites you to witness a radiant celebration of brilliance, where the rich heritage of management meets the luminous sparks of future innovation. This 3-day flagship festival serves as a beacon for aspiring leaders, illuminating the path from foundational business principles to the cutting-edge strategies of tomorrow.
• With an expected footfall of 4,000+ attendees from the nation's premier B-schools and an expansive social media reach, Kritva '26 provides a high-octane stage where your strategic prowess and creative talent can shine. It is more than just a fest; it is an immersive experience where management, culture, and sports converge to create a lasting legacy of excellence.

About Excalibur: Excalibur, the flagship event of Kritva'26, is India's premier marketing bidding competition where future marketing leaders compete to solve real-world business challenges. Join participants from top colleges across the country in this battle of business acumen and innovative thinking.

Event Description: 

Round 1: Online Quiz

• As a part of phase one of the competition, there will be an online quiz elimination round that will challenge your marketing knowledge and will judge your business acumen.

Round 2: The Marketing Playground (offline at IMI New Delhi campus)

• Teams will start with limited capital and bid strategically to acquire key marketing assets. Using these resources, they must develop a GTM strategy and craft a structured launch plan. The final challenge is to present their strategy to a panel of judges, where their approach and execution will be put to the test. Smart decisions and a strong presentation will determine the winners.

Rules and Regulations:

• A team must consist of 2-3 participants from the same institute.
• A person can be a part of only one team.
• The event is open to students from all B-Schools.
• Multiple teams are allowed from each college.
• Teams are bound by the rules and regulations, and failing to comply with which they shall stand disqualified.
• The organizing committee reserves the right to make changes to the guidelines related to the competition and the same shall be conveyed to the participating teams at the earliest.

Note: All finalists will get Exciting prizes worth ₹xxxx and participation certificates!

Connect With Us: The Marketing Club, IMI New Delhi
Email: themarketingclub@imi.edu

Contact numbers:

• Dev Chopra: +91 9560404764
  
• Pranav Malhotra: +91 7011552435