Home Competition Stories HUL Big Brand Theory National Finalist BIM Trichy's Rahini Suba's Story

HUL Big Brand Theory National Finalist BIM Trichy's Rahini Suba's Story

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I still remember the exact moment when we got the email from HUL. It stated that we were the Campus Winners from BIM and one of the National Finalists for HUL Big Brand Theory. It was an assurance that we had taken the right decisions. Also, it convinced us of the relevance and uniqueness of our marketing strategies that led us to the National Finale.

Case study challenges have always been of great interest to me. The idea of working on brands, their current challenges and working out a solution is something I love to do. And hence, I was clear in my mind that I am going to participate in HUL Big Brand Theory and leave a legacy.

We prepared by studying various natural brands available across India and their marketing strategies, in addition to that of Ayush, the primary brand our case study was based on. The most challenging phase was to determine the pricing criteria of the products we were suggesting. Since the category we chose- Maternity Wellness Products, is still in its nascent stages, there was little reliable data to work with.

It was a great experience to work with Aravind. We have been a long-running team, who has participated in many National Competitions. Therefore, we have established a good rapport and ours is a partnership that works. We did have our moments of conflict while making some major decisions in the first round. Hours of discussion and a detailed analysis of the available options always helped us to arrive at a common point.

Our team's forte lies in the fact that our individual strengths are complementary- Aravind is a genius when it comes to numbers and thus, he took care of the analytical part of all the problems and I have a great way with words and was able to put the message across in the best way possible.

There were 15 national finalists competing from various B-Schools across the country. The competition was excellent in terms of quality. The organizing team designed the rounds in the right way to test our knowledge and application skills in and around everything related to brands and their real-time working.

The HUL team gave us a warm welcome when we arrived on the National Finale eve. The dinner was filled with conversations with other participants and great food. The next day was packed with HUL campus tour, lots of goodies from various HUL brands, interaction with their leading brand managers, the final round of events, results, and departure by the end of the day.

The key learning I've gathered is how important groundwork is. It's like the more we searched, the more we found and the more we learnt. It was like a never-ending process- we simply couldn't stop reading more about it. That amount of research, data, and knowledge is what gave us an edge. We knew we had made the right decision in terms of our recommended solution and were able to present it.

The time spent in the HUL campus on the day of the final round- the campus, the people we met (from HUL and other B-Schools), the interactions we had and the learnings that occurred- they're all special to us in their own way.

Do you have your eyes set on winning HUL Big Brand Theory? Read more about HUL Big Brand Theory and the organizers Hindustan Unilever Limited (HUL) to cover all your basis. Other competitions organized by Hindustan Unilever Limited are HUL L.I.M.E. Season 10, HUL – IT Reboot, HUL FinAce Season 2, HUL- The Premier League, HUL Carpe Diem Season 5.

Edited by

Rahini Suba - BIM Trichy

(Batch of 2017-19)

Rahini Suba, an MBA student from BIM Trichy, is an English graduate; is passionate about marketing and loves to read, write, and travel.

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MBA Hindustan Unilever Limited (HUL) B-School HUL Big Brand Theory BIM Trichy