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ITC Interrobang?! 2017 Season 7

D2C Admin

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ITC Limited or ITC is an Indian conglomerate which is over 100 years old and based in Kolkata, West Bengal. It has business’ in diversified sectors: Fast-Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri-Business & Information Technology, however, its main source of income is through Tobacco.

With its business across many sectors, ITC needs a continuous inflow of fresh ideas and talents to keep its business growing. To fulfil this, ITC has started with a unique campus engagement initiative called Interrobang?! in the year 2011.

Interrobang?! 2017 was open to students from select campuses under different sections-

Marketing:

IIM-Ahmedabad, IIM-Bangalore, IIM-Calcutta, IIM-Indore, IIM-Kozhikode, IIM-Lucknow, NMIMS-Mumbai, XLRI-Jamshedpur

Supply Chain:

NITIE-Mumbai

Human Resources:

TISS-Mumbai, Pune Cluster (SCMHRD, SIBM), XLRI-Jamshedpur

Students were asked to team up with a maximum of four members. ITC Interrobang?! 2017 was launched on 5th Aug ‘17. View the details of the competition here

Interrobang?! simply means a cool non-standard punctuation mark '?!' - intended to express both the interrogative (?) and the exclamatory (!) awe. 'Interrobang?!' aims to provide students with an insight into the organisation, world-class business practices and facing and solving challenges, etc.

Interrobang?! 2017 utilised a daily online ‘Interroquiz’ hosted on 'Hub n scope', ITC's talent page on Facebook where students get an opportunity to learn more about ITC and also win exciting prizes.

Interrojam sessions are conducted at every campus where students get an opportunity to interact with the business leaders of ITC on and get acquainted with the ITC's world-class brand stories, people practices and best in class supply chain processes. This brings students closer to the uniqueness of ITC as an organisation.

The interactive session was followed by the ITC Interrobang Case Challenge which provides the participants with a platform to ideate and present solutions to some of its current business challenges. The Case Challenge was conducted at each above-mentioned campuses.

In the end 9 teams from these campuses- Indian Institute of Foreign Trade (IIFT), New Delhi, Faculty of Management Studies (FMS), Delhi, IIM Lucknow, IIM Indore, Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, IIM Calcutta, IIM Kozhikode and 2 teams from XLRI Jamshedpur were declared as Campus winners. View the list of winners here

Campus winners were awarded INR 1,00,000 and the Runner-up received INR 50,000 with total prizes worth over Rs. 35 lakhs. Students of the winning teams also received a Pre-Placement Interview (PPI) opportunity with the Company. ITC Interrobang?! 2017 ended with Interrothanks on 24th Sep ‘17.

ITC Interrobang?! 2017 ranked 5th in the Most Prestigious B-School Competitions of the Year 2018 as part of Dare2Compete Awards based on 3600+ student responses from across all B-Schools.