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Genesis: Evolving Business Leaders

Indian Institute of Technology (IIT), Roorkee

#Case Study
#Business Plan
#Marketing
#Strategy
#Social Media & Digital
Registered 1,088
Registration Deadline 18 Apr'25, 11:50 PM IST
Team Size 1 - 2 Members
Impressions 29,967
Eligibility
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Genesis: Evolving Business Leaders: Stages and Timelines

Quiz Round

The quiz will consist of 20 questions and will have a 30-minute time limit. The quiz window will be open on 18th April 2025. There will be no negative marking for wrong answers. This is an elimination round, and in case of a tie, the team with the least time taken for the quiz will be considered

Submission Round (via Unstop)

  • Teams selected from the first round will tackle a real-life case and solve challenging problems.
  • Teams must submit their analysis and solution in a maximum of 6 slider PPT/PDF formats (excluding front and end cover slides) within the stipulated time.
  • Teams will be judged on their understanding of the case, approach, solutions to issues, feasibility, and depth of the solution designed.

Presentation Round

  • The shortlisted teams will be asked to present their case study solutions to an esteemed panel of evaluators.
  • The presentation can be held on Zoom, MS Teams, etc. (Further details will be communicated to the shortlisted teams)

All that you need to know about Genesis: Evolving Business Leaders

Are you a business student hungry for disruption, driven by impact, and ready to flex your strategic muscle in a high-stakes arena?

Welcome to Genesis – your launchpad to executive excellence and the ultimate battleground for the next-gen C-suite.

Genesis isn't just a case comp – it’s a hyper-realistic business simulation experience engineered to fast-track your journey from aspiring professional to boardroom powerhouse. You’ll deep-dive into mission-critical business dilemmas mirroring the volatile, uncertain, complex, and ambiguous (VUCA) environment of today’s market leaders.

As part of an elite team of future decision-makers, you’ll leverage systems thinking, cross-functional collaboration, and data-driven strategy to crack complex cases inspired by the challenges that Fortune 500 and unicorn startups face daily.

This is where your executive presence, critical reasoning, and agile leadership are put to the test. Picture this: delivering a high-impact pitch to a panel of industry disruptors, and thought leaders who are ready to challenge your every assumption. Welcome to the pressure cooker of real-world business strategy.

Guidelines:

  • The competition is open to all
  • Team Size: 1-2 members per team
  • There is no restriction on the number of teams from a college and organization
  • The organizing committee's final decision will be binding in case of conflicts

Round 1 Instructions:

  • The quiz will consist of 20 questions and will have a 30-minute time limit
  • The quiz window will be open on 18th April 2025
  • There will be no negative marking for wrong answers
  • This is an elimination round, and in case of a tie, the team with the least time taken for the quiz will be considered

Round 2 Instructions:

  • Teams selected from the first round will be tackling a real-life case and solving challenging problems
  • Teams have to submit their analysis and solution in a maximum of 6 slider PPT/PDF format (excluding cover slides) within the stipulated time
  • Teams will be judged on their understanding of the case, approach, solutions to issues, feasibility, depth of the solution designed, and presentation skills

Round 3 Instructions:

  • Qualified teams from the second round will be invited to present their solutions to the real-life case to an esteemed jury of industry experts
  • A live online presentation and Q&A session with the jury will be organized.
  • Details of this round will be shared with the finalists.

So, what are you waiting for? Genesis is your chance to rise and emerge as a future business leader.

Challenge accepted?

Important dates & deadlines?

  • 18 Apr'25, 11:50 PM IST Registration Deadline

Contact the organisers

Send queries to organizers

Rewards and Prizes?

Exciting Cash Prices

Winner

10,000
Certificate

First Runner Up

5,000
Certificate

Second Runner Up

3,000
Certificate
* All the prizes and certificate will be Released Within 10 days after the event is over

About Indian Institute of Technology (IIT), Roorkee

  • The University of Roorkee, now IIT Roorkee, was established as the Thomason College of Engineering in the year 1847, and was converted to the First Technical University of India in the year 1949.
  • On September 21, 2001, an Ordinance issued by the Government of India declared it as the nation's 7th Indian Institute of Technology.
  • IIT Roorkee is situated at the foothill of Himalayas, in Hardwar district, within the state of Uttarakhand.
  • The Institute has 2 campuses. The main campus is at Roorkee, Uttarakhand and the other one is 50 km away at Saharanpur, Uttar Pradesh. The campus at Roorkee is spread over 356 acres of landscaped lush greenery while the campus at Saharanpur spans over 25 acres.
  • IIT Roorkee's Core Values:
    • Academic integrity and accountability;
    • An unfettered spirit of learning exploration, rationality, and enterprise;
    • Appreciation of intellectual excellence and creativity;
    • Attention to issues of national relevance as well as of global concern;
    • Holistic understanding, including knowledge of the human sciences;
    • Respect and tolerance for the views of every individual; and
    • Sensitivity to social responsibilities.
Read more & get a sneak-peek into Indian Institute of Technology (IIT), Roorkee!

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