Maggi - Desh Ke Liye 2 Minute - The Agri Challenge 2020

Nestlé India in collaboration with Network 18 is pleased to unveil the Desh ke Liye 2 Minute - The Agri Challenge 2020. This is a part of the ‘Maggi Desh ke liye 2 minute’ campaign where we aim to design innovative solutions to help the weaker sections of our society overcome the impact of the pandemic. The Agri-Business challenge is crafted to connect the youth with agriculture and use your great ideas to solve some on-ground challenges. 

In the backdrop of an unprecedented crisis, what has truly kept us going is the inspiration we draw from the actions of common people bringing about an extraordinary change. Be it ceaseless efforts put in by the medical community or by educators who have embraced the new ways of teaching or the farmers who have toiled for the produce we enjoy today, we can never thank them enough for their contributions.

Maggi Desh ke liye 2 minute campaign is inspired by all Indians who took small steps to make a big difference to our country. With a series of initiatives around the 3 pillars – Swasth, Sahayata, and Swachata, we plan to unlock the power of food to enhance the quality of life for everyone today and for generations to come.

Farmers have a vital role to play in our agrarian economy. Leveraging innovative solutions to aid the farming community is our step towards Sahayata. Our aim is to lend a helping hand to our farmers by engaging the brightest young talent to solve the problems plaguing them.

Come, join hands with Nestlé, and together we will work towards giving back to the society and country.

Eligibility Criteria:

This competition is open to both 1st and 2nd-year students pursuing a full-time course (first year and second year irrespective of specializations) from the following institutes:

• Indian School of Business (ISB)
• Indian Institute of Foreign Trade (IIFT), Delhi
• Faculty of Management Studies (FMS), Delhi
• Indian Institute of Management (IIM), Indore
• Indian Institute of Management (IIM), Lucknow
• Indian Institute of Management (IIM), Kozhikode
• Indian Institute of Management (IIM), Calcutta
• Indian Institute of Management (IIM), Bangalore
• Indian Institute of Management (IIM), Ahmedabad
• Xavier School of Management (XLRI), Jamshedpur
• Management Development Institute (MDI), Gurgaon
• Institute of Rural Management Anand (IRMA), Gujarat
• Institute of Management Technology (IMT), Ghaziabad
• Mudra Institute of Communications (MICA), Ahmedabad
• Symbiosis Institute of International Business (SIIB), Pune - Agri Business
• National Institute Of Agricultural Marketing (NIAM), Jaipur
• Tata Institute of Social Sciences (TISS) University, Mumbai
• Symbiosis Institute of Business Management (SIBM), Pune
• National Institute of Industrial Engineering (NITIE), Mumbai
• Central Food Technological Research Institute (CFTRI), Mysore - M.Sc students only
• Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
• SP Jain Institute of Management and Research (SPJIMR), Mumbai
• Symbiosis Centre for Management and Human Resource Development, Pune
• National Institute of Agricultural Extension Management (MANAGE), Hyderabad
• National Institute of Food Technology Entrepreneurship And Management (NIFTEM), Sonipat - M.Tech students only
• Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology (IIT), Bombay

Team Formation Guidelines:

• Students must register in a team of 3.
• Students from any full-time MBA/ M.Tech course from the eligible campuses can participate.
• The participants can be from any specialization.
• Cross-year and cross-specialization teams can participate.
• One participant cannot be a member of more than one team.
• Students in one team should belong to the same campus. Inter-campus teams are not allowed to participate. .
• There is no restriction on the number of teams from an Institute.
• Students can submit their entries in a team of 3 via the Dare2Compete website.
• Only entries submitted before the due date on Dare2Compete will be considered for evaluation. Any exception to this will be purely at the discretion of the management.
• Nestlé India and Network 18 reserve the right to verify all the information submitted by teams during case submissions. In case of any discrepancy, the entries could be disqualified.
• The entries should be in the form of a power-point presentation capped to 3 slides excluding an introduction slide consisting of details of the team name and members.
• If shortlisted, the team members will be informed about the format of submission for the future rounds through the Dare2Compete platform. It is the team member’s responsibility to keep a check on the website for such communications
• If the participant is found to have plagiarized any aspect of his/her entry, the participant will be disqualified.
• The final eligibility of the participant will be subject to the discretion and approval of the management.
• Any extensions in the deadlines will be at the sole discretion of the management.
• All information related to in timelines/ case rules will be updated on Dare2Compete Website and Nestlé Nthrall Facebook, Instagram & LinkedInpage.

Competition Structure:

Virtual Launch Event and Case Study Reveal:

• Nestlé will host the launch event for Maggi - Desh ke Liye 2 min - The Agri Challenge 2020 and release the case study on September 22, 2020.
• Parallelly, Nestlé will also conduct a QnA session where students can get their queries resolved.

Maggi - Desh ke Liye 2 Minute - The Agri Challenge 2020 is split into 3 stages:

Stage 1: Opening Round with Case Submission

• All teams are requested to represent case solutions briefly on a 3 slider and upload the same on the Dare2Compete website.
• The 3-slider presentation will be exclusive of an introduction slide on the participants.
• The assessors and jury members will evaluate the case submissions and the top 12 teams will move to the case presentation round.
• The Jury will comprise business leaders from Nestlé India as well as renowned voices in the agri-business field.
• This round will be eliminatory and will be used to assess teams that will proceed to the semi-finals stage.

Stage 2: Virtual Semi-Finals with Case Presentation

• The top 12 shortlisted teams across campuses will present their detailed deck including a proof of concept (which can be expanded to a 5 slider) to the jury comprising senior leaders from Nestlé and renowned voices in the agri-business field.
• The jury will evaluate the performance basis on the 5-minute presentation and 10-minute Q&A.
• The presentation will be recorded in 3 episodes with 4 teams presenting in each episode. This shall be aired on Network 18 channel led by CNN-News 18
• This round will be eliminatory. The jury will shortlist 3 teams that will proceed to the grand finale stage.
• All three members of the team need to be present for the jury round failing which the team shall be disqualified.
• It is mandatory for all team members to come on video calls in the virtual rounds wherever applicable.

Stage 3: Virtual Grand Finale

• The final presentation by the top 3 teams will be a 20-minute-long interaction per team (10-minute presentation + 10-minute Q&A). The finalist teams will present to the esteemed jury consisting of experts from the Agriculture and business domain.
• The presentations will be recorded and aired on Network 18 channel led by CNN-News 18
• The winning entry will collaborate with Nestlé India for the implementation of the idea and will have the potential to impact millions of lives!
• All three members of the team need to be present for the jury round failing which the team shall be disqualified.
• It is mandatory for all team members to come on video calls in the virtual rounds wherever applicable.

Evaluation:

• A holistic and implementable model with or without partnerships shall be evaluated for implementation.
• The solution should be sustainable and scalable.
• Impact on 3 pillars – people, planet, and profit will be evaluated.
• The determination of finalists/winners is at the sole discretion of the jury.
• Proof of concept will be evaluated in the semifinals to understand the feasibility of the solution.

Prizes and Rewards:

• The National Winners will be awarded with a cash prize of INR 5,00,000*.
• The First Runners Up team will be awarded with a cash prize of INR 2,00,000*.
• The Top 12 teams entering into Semi-Finals will be awarded with a cash prize of INR 1,00,000* along with a once-in-a-lifetime chance to be featured on network 18 TV broadcast.
• *TDS deduction will be applicable on the reward amount. TDS deduction will be computed by the team at Nestlé India as per the norms in place.