The Marketrix
Indian Institute of Management (IIM), Kozhikode
The Marketrix: Stages and Timelines
Pirates of K-Arabian
We are going to start our most awaited marketing event with a quiz-based treasure hunt. It will require the participants to have a working knowledge of marketing concepts while having a knack for some detective work. The event is bound to bring forth lot of young Kotlers and be a fun filled rise.
Marketing Simulation
In this round of the marketing event, the participants will have to put on the shoes of a CMO in a marketing simulation and make real business decisions which will either make or break their company. If you ever thought you should be at the helm of a leading organization and you have the plan to make it a success, here is your first chance presented by our simulation partner, Humanlinks.
Case Presentation
The conclusion of the marketing challenge will make candidates come up with a 2 slider GTM strategy, a concept we are all familiar either through marketing subjects or the sleepless nights we spent preparing for our summer placements. This is your chance to come up with a brilliant strategy and present it to eminent judges, who will decide the winner.
All that you need to know about The Marketrix
Eligibility Criteria: All management school students in India
Team Size: 3 Members
Registration Deadline: 18 Feb’21
Rules and Regulations:
- Entry to the competition is free.
- Each participating team will receive a gift voucher from our styling partner Tossido.
- All members of a team must be from the same institute, not necessarily from the same year.
- One participant cannot be a member of more than one team.
- There is no restriction on the number of teams from an Institute.
- mPower, IIMK reserves the right to check the validity of the registration information submitted, at any point in time.
- Any deviation from the above will result in immediate disqualification of the entire team.
- All decisions in matters of eligibility, authenticity, and final judgments will lie solely at the discretion of the organizing committee of mPower, IIMK.
For queries, contact us at mpower@iimk.ac.in
Important dates & deadlines?
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18 Feb'21, 08:00 PM IST Registration Deadline
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19 Feb'21, 07:00 PM IST First Round
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20 Feb'21, 03:00 PM IST Second Round
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27 Feb'21, 12:00 PM IST Third Round
Contact the organisers
Send queries to organizersRewards and Prizes?
Each participating team will receive a gift voucher from our styling partner Tossido.
Winner
Assured gift hampers by Tossido || Rebel Foods
First Runner Up
Assured gift hampers by Tossido || Rebel Foods
3 Consolation Prizes
Three teams stand a chance to win this prize of ₹1000 each + Assured gift hampers by Tossido || Rebel Foods
All Participants
Assured gift hampers up to worth ₹ 500 from hunger partner Rebel Foods and styling partner Tossido.
About Indian Institute of Management (IIM), Kozhikode
- Spread over about 112.5 acres of land, IIM Kozhikode is situated on two hillocks in the ancient city of Calicut in Kerala.
- Boasting of one of the most picturesque and oxy-rich campuses in the country, the world-class infrastructure includes guest care areas, air-conditioned classrooms, and LAN/WAN connectivity which enables every IIM Kozhikode resident to be exposed to a wholesome experience.
- IIMK is one of the most efficient Institutions in India, which knows how to keep balance sheet green and all the stakeholders happy.
- IIM Kozhikode started with a batch of 42 students in 1997 but has expanded remarkably over the years with a current batch of 356 odd students, making it the fastest growing management school in India.
- It also conducts various National and International Conferences, truly living up to its motto of 'Globalizing Indian Thought'. Moreover, it has also started taking Consulting Assignments, revenue from which crossed the Rs. 10 million mark in 2007.
- IIM Kozhikode is also one of the few Centres for Development of Digital Libraries in the world and is a country leader.
- It has established an Incubation Centre for Excellence, in collaboration with the Government of Kerala to help the SC/ST students overcome their deficiencies in personality, communication, etc.
- With a highly experienced and qualified faculty, academics is always a high priority for IIM Kozhikode.