Speaker Series: Mr. Tarun Sharma, Co-founder and CEO of Pep Brands, mCaffeine and Hyphen

External participants (everyone except IIM Bangalore Students, Selected YLS/YES participants, and case competition finalists) would be required to purchase an access pass from Unstop (1-day/2-day pass) to visit the IIMB campus for this session on the given date.

How do you build a brand that creates a genuine movement? What does it take to capture the loyalty of a generation by building a brand with a soul? Our upcoming speaker session with Mr. Tarun Sharma promises to explore the art of purpose-driven entrepreneurship, highlighting the vision, authenticity, and innovation required to build brands that resonate deeply with consumers.

Mr. Sharma, the Co-founder and CEO of Pep Brands, mCaffeine, and Hyphen, is a visionary leader redefining the D2C consumer landscape. His journey with mCaffeine, from a single-ingredient concept to a cultural phenomenon, is a masterclass in creating a brand with a powerful identity and building a loyal community.

Join us to dive into the world of modern brand-building and consumer strategy through Mr. Sharma's expert lens, and gain insights that can shape your understanding of entrepreneurship and creating brands with lasting impact.

Details of the Session:

• Date: 3rd August, 2025 (Sunday)
• Time: 10:00 AM onwards
• Venue: Auditorium, IIM Bangalore

About the Speaker:

Mr. Tarun Sharma is a visionary leader redefining the consumer landscape through innovation and customer-centricity. In 2016, he co-founded mCaffeine, trailblazing a new category as India’s first caffeinated personal care brand. By uniting millennials’ passion for coffee with a commitment to individuality and high-quality products, he built a powerful connection with consumers.

Guided by his core principles of Efficacy, Ethos, Experience, and Emotion, Tarun drove mCaffeine’s success as a leader in the authentic and gender-neutral skincare and bodycare segment. In 2023, he expanded his vision with the launch of Hyphen under the Pep Brands umbrella, a new venture blending nature and science for high-performance skincare. This move further cemented his reputation as an expert in creating transformative, purpose-driven brands that capture the hearts and minds of modern consumers.

Don't miss this opportunity to learn from Mr. Tarun Sharma's invaluable experiences and insights, which can inspire and inform your own ventures in the world of entrepreneurship and brand-building.